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Detroit Metro Convention & Visitors Bureau (DMCVB) launches Shop Greater Detroit campaign encouraging Canadian shoppers to shop and stay for the holidays

September 29, 2014

Detroit, Mich. – The Detroit Metro Convention & Visitors Bureau (DMCVB) launched its Shop Greater Detroit campaign promoting greater Detroit as a the perfect place for Toronto and Southern Ontario shoppers to shop and stay for the holidays. The campaign highlights the many reasons fashion, food and fun make a holiday getaway in Detroit full of cheer. And, visitors can enter to win the Ultimate Detroit Experience giveaway.

“We welcome Canadian residents to travel to greater Detroit for their holiday shopping, and we hope they extend their stay to explore the other fun things to see and do in The D,” says DMCVB President & CEO Larry Alexander.

The top reasons Canadians should shop and stay in greater Detroit are:
  • Detroit has a six percent sales tax, which is much lower than major competing cities.
  • Increased duty-free allowances and Canadian tax exemptions on purchased goods get better the more time shoppers spend in greater Detroit: $200 for 24 hours and $800 for 48 hours.
  • Detroit is easily accessible and is a short drive from Toronto.
  • Detroit has a diverse range of shopping options.

Along with great holiday promotions, Canadian shoppers will find a wide variety of distinct shopping options in greater Detroit. The Somerset Collection has an exceptional collection of more than 180 upscale, luxury stores and restaurants. At Great Lakes Crossing Outlets shoppers see lower prices at more than 185 shopping, dining and entertainment options, including 40 you’ll find nowhere else in Michigan. Canadian visitors can also explore any of greater Detroit’s walkable outdoor shopping options such as The Mall at Partridge Creek, Birmingham, Royal Oak, Plymouth and Rochester. Additionally, downtown and Midtown Detroit offer shops unique to the city, including Shinola and its quality American-made watches, leather goods and bicycles.

The campaign also features a chance to win the Ultimate Detroit Experience, which includes a $500 Visa® gift card, two-night hotel stay in Detroit, two show tickets and The D Discount Pass. Entering the contest is easy; just go to shopgreaterdetroit.com and fill out the online entry form by Dec. 31, 2014. One winner will be selected at random and will be notified by Jan. 15, 2015.

For more details and a complete set of rules, go to shopgreaterdetroit.com.

The Detroit Metro Convention & Visitors Bureau (DMCVB) is a private, not-for-profit organization with a mission to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel and as a film location to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities. 
More than 700 businesses are represented in the DMCVB's membership. The DMCVB was founded in 1896 as the world's first convention and visitors bureau.

CONTACT: Renee Monforton, DMCVB
313-202-1951; This email address is being protected from spambots. You need JavaScript enabled to view it.

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