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March 25, 2015
Detroit, Mich. — Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB), has been awarded the Pure Michigan Lifetime Achievement Award from the Michigan Lodging and Tourism Association.
Alexander received the honor during the “Stars of the Industry” awards dinner, a part of the annual Pure Michigan Governor’s Conference on Tourism at the Amway Grand Plaza, Monday, March 23.
Alexander received this distinguished award for his inspiring leadership of the DMCVB over the past 17 years. During his 40-year hospitality career, he has built a reputation for innovation and excellence. Recently, he led the $279 million effort to transform the Cobo Center into a world-class conference and meetings venue. Through Alexander’s efforts, along with his 60-member staff, he has successfully lead Detroit's tourism industry through challenging times. Today, Detroit area hotel occupancy is at record levels, a key indicator of growth in the greater metropolitan tourism industry.
The Detroit Metro Convention & Visitors Bureau (DMCVB) is a private, not-for-profit organization with a mission to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel and as a film location to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.
More than 700 businesses are represented in the DMCVB's membership. The DMCVB was founded in 1896 as the world's first convention and visitors bureau. visitdetroit.com
CONTACT: Renee Monforton, DMCVB
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