DETROIT SPORTS
Since 2004, Detroit Sports has played a major role in landing and hosting a string of marquee sporting events that has given the region worldwide exposure. In 2010, Detroit Sports will lend its expertise to yet another major sporting event: the NCAA® Men’s Frozen Four®.
This division of the DMCVB will also continue to promote and expand its Big Day Prep Showdown—one of Michigan’s premier showcases for high school football. Detroit Sports will be researching opportunities to create additional events under the Big Day brand that generate room nights for the region.
Detroit Sports will continue its direct sales efforts to include personal sales calls, telemarketing, industry conference and tradeshows, site visits and bid presentations. It will market the region as a sports event destination through its Web site and social media. Detroit Sports will continue to focus its efforts on producing major bids for NCAA, AAU, NAIA and other amateur sporting events.
Finally, Detroit Sports will continue to strengthen relationships with local associations, universities and facilities that are partners in its efforts.
DETROIT SPORTS CONTACT
If you have any questions about the above strategies, please contact the following DMCVB team member:
Dave Beachnau
Executive Director, Detroit Sports
(313) 202-1979
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