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Must See In Detroit

  • Cobo Center
    Cobo Center

    The newly renovated Cobo Center will host the ITS World Congress' expansive exhibit space and the more than 250 programatic sessions.

  • ScottFountain150
    Belle Isle Park

    The 1,000 acre state park and island will host the Technology Showcase, consisting of 30 live demonstrations of the most innovative ITS technologies.


  • The Henry Ford
    The Henry Ford

    A must see while visiting Detroit, Henry Ford Museum will also host the Monday night VIP dinner hosted by Verizon.

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Michigan Science Center Born to be Wild

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  • Explore the new Driving America exhibition at Henry Ford Museum.

  • Bike Dequindre Cut and see Detroit from a recreational perspective.

  • Walk Greektown and immerse yourself in Old World, casual comfort.

  • Located in the heart of downtown, Campus Martius Park is Detroit’s official gathering place.

  • Barbeque at Slows Bar BQ looks good and tastes even better.

  • The Detroit People Mover has 13 stations, just steps away from all downtown Detroit has to offer.

Welcome to Detroit

ITS America, in partnership with ERTICO-ITS Europe and ITS Asia-Pacific, is proud to host the 2014 World Congress on Intelligent Transport Systems, September 7-11. This year's theme of “Reinventing Transportation in our Connected World” could find no better home than America’s Motor City. More than half of the top 100 worldwide auto suppliers are headquartered in Michigan, and nearly 400 automotive research and development centers thrive there. Michigan also employs more engineers than any other state, and is ranked number one in North American vehicle production. This year’s event is sure to impress, as the city that put the world on wheels looks to the future of the industry.

In addition to its rich history in the automotive industry, Detroit boasts events and attractions in the realms of culture, gaming, music, and sports. With new developments, tasty eats, and nationally recognized entertainment completely unique to the region, we think you’ll find Detroit is a remarkable city that you can’t get enough of.

To help you plan ahead for your trip to Detroit, we have cultivated a small list of must-sees. This is just the short list; there is so much to do and see in Detroit that it’s nearly impossible to narrow the list. Please feel free to peruse this website and the Visit Detroit Blog, to help make the most of your time in The D.


The Henry Ford, “America’s Greatest History Attraction,” is a world-renowned museum with exhibits full of historic artifacts that will amaze and make you reflect on American history in a way you never imagined. JFK’s limo, Rosa Parks’ bus and George Washington’s bed are just a few of the items you’ll see. The Henry Ford offers the ultimate family experience, with its IMAX Theatre and the stroll-able Greenfield Village, which features Model T Rides, Edison’s Menlo Park Laboratory and much more.

Known as “Hitsville USA,” the Motown Museum is home of the world-famous Studio A, where Motown greats, such as The Temptations, Marvin Gay and others, recorded classics that we still listen to today. During your visit, you’ll get a tour around the place to see iconic photos, hear stories about how the stars made it big and learn to sing and dance just like they did back in the day.

The Detroit International RiverWalk is Detroit’s beautifully restored riverfront that spans miles along the Detroit River. With stunning views of Windsor, Ontario, the Ambassador Bridge, boats, jet skis and more, you can enjoy the RiverWalk by foot or bike.

The Detroit Institute of Arts is favored among the top 10 museums in the country, and rightfully so. Offering an astonishing 100+ galleries of art, with pieces from ancient to modern times, the DIA is a cultural haven from the 1800s that attracts hundreds of thousands of visitors of all ages year-round, from all over the world. The interior structure alone is enough to goggle at.


Detroit has a variety of tour companies that will guide you around downtown on walking, biking, bus or boat tours to point out sites that give us that Detroit flare.

Detroit Experience Factory
Diamond Jack River Tours
Feet on the Street Tours and Events
Motor City Brew Tours
Preservation Detroit
Detroit Segways
Show Me Detroit Tours
Wheelhouse Detroit


Shopping is an activity that everyone in the family can enjoy, and with plentiful shopping options in The D, from boutique shops on suburban main streets to mega malls, you could find yourself quite content for a better part of the day. Somerset Collection in Troy features three levels of exclusive shops, such as Nordstrom, Macy’s, Saks Fifth Avenue, Tiffany & Co. and more. One of our favorites just happens to be The Detroit Shoppe, a part-museum, part-retail shop with museum-like merchandise, clothing and a whole lot of Detroit. Looking for more? Try Great Lakes Crossing Outlets in Auburn Hills or Twelve Oaks Mall in Novi.


It’s nice to unwind after a long day, and Detroit will not disappoint with its elegant nightlife options. Detroit’s big three casinos, Greektown Casino, MGM Grand Detroit and MotorCity Casino, are chockfull of restaurants, bars, spas, big-time gaming and good times. Did we get your attention? Read more on the Visit Detroit blog.

Seeing as Michigan has earned a reputation as the Great Beer State, we put together a list of 10 of metro Detroit’s best microbreweries, with some of the most original beer you’ll ever taste. Read more on the Visit Detroit blog. Perhaps you’re a wine drinker, and that’s OK, too. We know of some great metro Detroit wine bars. Read more on the Visit Detroit blog.


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Travel Tip

Buy a hat at Henry the Hatter in Detroit and join a wildly eclectic customer base that once included President Dwight D. Eisenhower and still includes celebrity rocker Kid Rock.

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2014 World Congress on Intelligent Transport Systems

Dates: September 7-11, 2014
Location:COBO Center, 1 Washington Blvd., Detroit
HQ Hotel:Detroit Marriott at the Renaissance Center, 400 Renaissance Drive