Each year we share the Detroit Metro Convention & Visitors Bureau (DMCVB) marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2016, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business.
Sales and Marketing Segment:
Download a PDF of the complete 2016 Tourism and Convention Sales Marketing Plan.
Dear Industry Partner,
For so many reasons, 2015 was an extremely memorable year at the Detroit Metro Convention & Visitors Bureau (DMCVB). Primary and top of mind is how we hosted back-to-back major conventions, which required the support and partnership of many of you throughout the year. Together, we learned a great deal about our capabilities as a tourism destination, and we were pleased that we made such positive impressions on our guests.
The DMCVB can’t wait to continue the momentum in 2016.
Heading into this new year, the theme of "America's Great Comeback City," which started as an advertising campaign reacting to the positive changes taking place in Detroit, is now truer than ever. Visitors, media, residents, employees and employers are sharing this story across the globe, attracting more people to The D.
The DMCVB has developed a number of strategic initiatives that will continue to capitalize on the comeback story and deliver it to our audiences. Those strategies are outlined in this 2016 marketing plan.
We encourage you to look through this plan regularly. Not only will you learn what the DMCVB is doing to attract visitors to the region, but you will also learn how you can get involved. Here are a few ways you might consider engaging with the DMCVB:
All of us at the DMCVB wish you and your business a prosperous 2016, and we look forward to a continued strong partnership. Here's to another great year for tourism and hospitality in metro Detroit.
President and CEO
Detroit Metro Convention & Visitors Bureau
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