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Hart Plaza is a point of origin for many popular downtown events.

Marketing Plan

Each year we share the Detroit Metro Convention & Visitors Bureau (DMCVB) marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2016, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business.

2016 DMCVB Tourism and Convention Sales Marketing Plan

Marketing Segment:

Leisure

Sales and Marketing Segment:

Conventions/Meetings

Group Tour

International

Detroit Sports Commission

Activity Calendar

Download a PDF of the complete 2016 Tourism and Convention Sales Marketing Plan.

Watch the DMCVB sales video

 

A MESSAGE FROM THE CEO

Dear Industry Partner,

For so many reasons, 2015 was an extremely memorable year at the Detroit Metro Convention & Visitors Bureau (DMCVB). Primary and top of mind is how we hosted back-to-back major conventions, which required the support and partnership of many of you throughout the year. Together, we learned a great deal about our capabilities as a tourism destination, and we were pleased that we made such positive impressions on our guests.

The DMCVB can’t wait to continue the momentum in 2016.

Heading into this new year, the theme of "America's Great Comeback City," which started as an advertising campaign reacting to the positive changes taking place in Detroit, is now truer than ever. Visitors, media, residents, employees and employers are sharing this story across the globe, attracting more people to The D.

The DMCVB has developed a number of strategic initiatives that will continue to capitalize on the comeback story and deliver it to our audiences. Those strategies are outlined in this 2016 marketing plan.

We encourage you to look through this plan regularly. Not only will you learn what the DMCVB is doing to attract visitors to the region, but you will also learn how you can get involved. Here are a few ways you might consider engaging with the DMCVB:

  • Participate in sales familiarization tours and trade shows by contacting Jennifer Miller at 313-202-1943 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Note publication dates for Visit Detroit magazine and make sure your listing is up to date for the magazine as well as our website, visitdetroit.com. For assistance, contact Leanna Sullivan at 313-202-1852 or This email address is being protected from spambots. You need JavaScript enabled to view it..
  • Consider advertising in the award-winning Visit Detroit magazine, which is published by the DMCVB and distributed to guest rooms of all metro Detroit hotels. Click here for rates, specs and contact information.
  • Use our Partner Portal to upload events and deals to our website, visitdetroit.com. This information may be used for DMCVB social media channels, the Visit Detroit Blog, e-newsletters and e-blasts.
  • Follow us and join the conversations on Facebook, Twitter, Instagram and LinkedIn.
  • Sign up to receive our leisure e-newsletter and events e-blast.
  • Sign up to receive our convention sales e-newsletter and email updates for hotel news, to see which conventions have booked metro Detroit and more.
  • Share news about your business with our public relations team who regularly reaches out to media across the country and in some international destinations. News should be sent to Renee Monforton at 313-202-1951 or This email address is being protected from spambots. You need JavaScript enabled to view it., or Deanna Majchrzak at 313-202-1999 or This email address is being protected from spambots. You need JavaScript enabled to view it..

All of us at the DMCVB wish you and your business a prosperous 2016, and we look forward to a continued strong partnership. Here's to another great year for tourism and hospitality in metro Detroit.

ASAE 2014 booth

Larry Alexander
President and CEO
Detroit Metro Convention & Visitors Bureau

 

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