Quantcast Group Tour - VisitDetroit.com
Hart Plaza Fountain

Hart Plaza is a point of origin for many popular downtown events.

SALES AND MARKETING SEGMENT: GROUP TOUR

OBJECTIVES

  • Position metro Detroit as a prime destination for the group tour market.
  • Integrate current advertising theme and tagline into all marketing efforts.
  • Expand efforts into the LGBT market.

STRATEGIES

Sales

Detroit Institute of Arts

  • Work closely with key attractions (The Henry Ford, Detroit Institute of Arts, retail and partners) to maximize opportunities domestically and internationally.

Advertising

  • Use targeted trade publications to promote metro Detroit as a desired group-tour destination for student youth groups, seniors and family reunions.
  • Provide marketing support to assist in securing tour groups or family reunions coming to metro Detroit — i.e. print and radio.

Interactive

  • Integrate digital marketing and social media efforts into group-tour segment when appropriate or part of an advertising buy.
  • Ensure group tour is positioned prominently on the new Visit Detroit website, giving planners easy access to attendance building toolkit and destination information.

Trade Shows

group tour tradeshow

  • Attend trade shows that draw group tour planners to discuss tour options and attract this market to metro Detroit.

Public Relations

  • Utilize targeted trade publications to promote metro Detroit as a desired group tour destination for student youth groups, senior and family reunions.

Travel Tip

“For the love of Belle Isle.... hydroplanes, handball, picnic heaven in Detroit.” – Anne H.

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