Quantcast Group Tour - VisitDetroit.com
Hart Plaza Fountain

Hart Plaza is a point of origin for many popular downtown events.

SALES AND MARKETING SEGMENT: GROUP TOUR

OBJECTIVES

  • Position metro Detroit as a prime destination for the group tour market.
  • Integrate current advertising theme and tagline into all marketing efforts.
  • Expand efforts into the LGBT market.

STRATEGIES

Sales

Detroit Institute of Arts

  • Work closely with key attractions (The Henry Ford, Detroit Institute of Arts, retail and partners) to maximize opportunities domestically and internationally.

Advertising

  • Use targeted trade publications to promote metro Detroit as a desired group-tour destination for student youth groups, seniors and family reunions.
  • Provide marketing support to assist in securing tour groups or family reunions coming to metro Detroit — i.e. print and radio.

Interactive

  • Integrate digital marketing and social media efforts into group-tour segment when appropriate or part of an advertising buy.
  • Ensure group tour is positioned prominently on the new Visit Detroit website, giving planners easy access to attendance building toolkit and destination information.

Trade Shows

group tour tradeshow

  • Attend trade shows that draw group tour planners to discuss tour options and attract this market to metro Detroit.

Public Relations

  • Utilize targeted trade publications to promote metro Detroit as a desired group tour destination for student youth groups, senior and family reunions.

Travel Tip

"A great way to try out Detroit restaurants is to log onto Groupon ...  It helped us breakout of our normal routine, visit more and it has spiced things up a bit for my traveling girlfriends group."

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