Hart Plaza is a point of origin for many popular downtown events.
SALES AND MARKETING SEGMENT: DETROIT SPORTS COMMISSION
Market the metro Detroit region as a premier destination for amateur and professional sporting events.
Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community.
Targeted emphasis on national Olympic sport event opportunities.
Targeted emphasis on LGBT and e-Sports event opportunities.
Continued development of international opportunities.
Collegiate strategy to include National Collegiate Athletic Association (NCAA) championship bids and other conference events.
Continue "Scorecard" to measure results of DSC-hosted events.
Continue to increase visibility and brand equity of the DSC and its mission/successes on the local community.
Direct sales efforts to include personal sales calls, telemarketing, industry conference and trade shows, site visits and bid presentations.
Market the region as a premier sports event destination through DSC e-newsletter, website and social media.
Continue to strengthen relationships with local associations, universities and facilities that are partners in our efforts.
Expect to share the car-loving scene with a million other fans at the Woodward Dream Cruise, the world's largest one-day automotive event.
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2017 Detroit Metro Convention & Visitors Bureau