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Hart Plaza Fountain

Hart Plaza is a point of origin for many popular downtown events.

SALES AND MARKETING SEGMENT: DETROIT SPORTS COMMISSION

Objectives

Detroit Sports Commission

  • Market the metro Detroit region as a premier destination for amateur and professional sporting events.

Detroit sports people mover

  • Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community.

Strategies

  • Targeted emphasis on national Olympic sport event opportunities.
  • Targeted emphasis on LGBT and e-Sports event opportunities.
  • Continued development of international opportunities.
  • Collegiate strategy to include National Collegiate Athletic Association (NCAA) championship bids and other conference events.
  • Continue "Scorecard" to measure results of DSC-hosted events.

Detroit sports mascot parade

  • Continue to increase visibility and brand equity of the DSC and its mission/successes on the local community.
  • Direct sales efforts to include personal sales calls, telemarketing, industry conference and trade shows, site visits and bid presentations.
  • Market the region as a premier sports event destination through DSC e-newsletter, website and social media.
  • Continue to strengthen relationships with local associations, universities and facilities that are partners in our efforts.

Travel Tip

When walking the exhibit halls in Henry Ford Museum, don’t miss the bus where Rosa Parks refused to give up her seat, the chair in which Abraham Lincoln was assassinated and a camp bed slept on by George Washington.

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