Join us in making Detroit the go to place for leisure getaways by REGISTERING HERE today.
What is the Detroit Experiences Program?
The program is designed to assist partners in creating unique and immersive package experiences for all types of travelers. Completed packages will appear here and be included in our correlating marketing efforts.
How do I participate?
Partners can learn the ins and outs of the complete packaging process by attending educational workshops. The workshop series is designed to equip your business with the strategies and tools to combine your offerings with other DMCVB partners to create dynamic packages into dynamic experience packages.
Click here to watch an interview with our presenter Joe Veneto about this exciting program.
Workshop Overview
Over the course of the workshops, you will learn how to determine what services to offer, how to set a price for your offerings, collect payment and connect with service providers, attractions, and hotels to combine them into dynamic experience packages.
We encourage you to attend each workshop but will provide recordings of each workshop for those that are not able to attend.
Workshop Schedule
The virtual workshops will take place using the Zoom platform, Thursdays at 10 a.m. Each session will last approximately 90 minutes.
| May 20 | 10-11:30 a.m. | The Secrets of Package Development and Design Learn the secrets of the travel packaging process to design and develop compelling products that sell. Discover hyper-local consumer forces and traveler motivations. Uncover how to quickly create packages and incorporate package sizzle to convert potential customers to visitors. |
We ask that all participants attend this session to receive an introduction to the program |
| May 27 | 10-11:30 a.m. | Package Pricing Acquire the skills and tools to assemble and price your packages. Learn to create a tiered pricing strategy, which will facilitate package partnerships. Discover pricing formulas and calculations to get your packages to market fast. |
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| June 3 | 10-11:30 a.m. | Package Marketplace To fast-track packaging and partnership creation, a virtual Package Marketplace will provide attractions and local businesses an opportunity to showcase their offerings. Each partner will provide participants with a profile sheet of available offerings and logistical information to fast-track package partnerships. |
We ask that all participants attend this session to receive an overview of the offerings each company can offer for inclusion in a package |
| June 10 | 10 a.m.-Noon | Office Hours with Presenter (Optional) Designated office hours for program participants to engage directly with Joe Veneto to address individual packaging questions and challenges. This meeting is optional. |
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| June 17 | 10-11:30 a.m. | Package Marketing and Operations Marketing and promotion are keys to the success of your packages. Discover how to best position your website and promote your packages. Learn to leverage your marketing and social media strategies to convert customers. In addition, understand the business systems and operational processes for seamless package delivery for both customers and with packaging partners. |
Cost: This complimentary program is exclusively for DMCVB partners
Join us in making Detroit the go to place for leisure getaways by REGISTERING HERE today.