Detroit Metro Convention & Visitors Bureau’s Annual Membership Meeting Focuses on the Future of Hospitality as Detroit Evolves

February 1, 2016  

Detroit, Mich. – The hospitality industry’s role in the comeback of Detroit was a major focus at the Detroit Metro Convention & Visitors Bureau’s (DMCVB) 2016 Annual Membership Meeting today at the Max M. & Marjorie S. Fisher Music Center.

“Detroit has truly earned the title of America’s Great Comeback City,” said Larry Alexander, DMVB President & CEO. Major media outlets such as Travel + Leisure, USA Today, the New York Times and Zagat’s have recently helped spread the positive news about Detroit’s comeback Alexander said.

The comeback of the city sparked the meeting’s theme ”Embracing the Challenge of Change.” Alexander emphasized the responsibility of the hospitality industry to continue to provide excellent customer service as the city evolves as a destination.

“As our city moves forward, our visitor numbers will increase immensely, so it is vital that our hospitality community continues to provide first-rate customer service to ensure our guests tell their friends and family about the good things happening here,” said Alexander.

Alexander also announced the Bureau’s initiatives for the coming year. He said the DMCVB sales team will focus on key vertical markets including engineering, automotive, technology and pharmaceuticals, while continuing to pursue traditional markets such as union, national and state associations, religious, corporate and multi-cultural.

The Detroit Sports Commission (DSC) will continue to seek out new regional venues to grow the sports marketing in the region, targeting multi-sport Olympic opportunities and college events. The DSC will also continue to refine its Prep Kickoff Classic football competition.

In collaboration with Travel Michigan and Brand USA, the DMCVB will expand its efforts in the international markets of the UK, Germany and China.

On the marketing side, the DMCVB is in the process of evolving the “America’s Great Comeback City” advertising campaign to incorporate the growing number of economic development projects taking place.

Keynote speaker, Josh Linkner, four-time tech entrepreneur, hyper-growth CEO, NY Times bestselling author, venture capitalist and keynote speaker on a mission to drive creativity, innovation and reinvention addressed how the hospitality industry can embrace change to achieve future success.

The meeting was sponsored by Corporate Optics, Cavalier Pictures, The Henry Ford, ColburnColburn, Wesley Berry Flowers and Garrett Popcorn.


The Detroit Metro Convention & Visitors Bureau is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.
More than 700 businesses are represented in the DMCVB’s membership. The DMCVB was founded in 1896 as the world’s first convention and visitors bureau. visitdetroit.com