DMCVB Names New Director of Sales

Modified: July 07, 2022

Detroit, Mich.—The Detroit Metro Convention & Visitors Bureau (DMCVB) has named Susan Richardson as its new Director of Sales. Richardson joins the DMCVB from the Jacob Javits Convention Center in New York City.

Richardson brings more than 20 years’ sales experience, including experience in both convention center and hotel sales. Richardson’s main priorities in her new position with the DMCVB will be leading the sales efforts to continue to attract new convention and group business while building relationships with DMCVB partner hotels, venues and attractions throughout the region. In this new role, Richardson will also be responsible for the DMCVB’s 16 person sales team.

In her previous role as Director of Sales and Marketing Solutions at the Jacob Javits Convention Center in New York City, Richardson was responsible for all sales efforts of new and existing business and managing a small team of sales managers and coordinators. Prior to this position, Richardson served as the Director of Sales and Marketing for the Park Terrace Hotel in New York City.

Richardson has also served in several sales leadership capacities for Interstate Hotels including: Complex Director of Sales and Marketing for The Renwick and Gregory Hotels, New York City; Director of Sales for The Roosevelt Hotel and The Paramount Hotel, New York City; Director of Association Sales for The Roosevelt Hotel, New York City; and Association Sales Manager, Toronto Colony Hotel, Toronto, Ontario.

Other sales roles include: Assistant Director of Sales, The Waldorf Astoria Hotel, New York City; Regional Sales Director, U.S., The National Trade Centre at Exhibition Place, Toronto; and U.S. Association/Corporate Sales Manager, Toronto Hilton, Toronto, Ontario.

She is a native of Toronto, Canada and holds a Bachelor’s degree from Seneca College.


Visit Detroit is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.

More than 700 businesses are represented in Visit Detroit’s membership. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau.


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