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Workshop 1: The Secrets of Package Development and Design

Learn the secrets of the travel packaging process to design and develop compelling products that sell. Discover hyper-local consumer forces and traveler motivations. Uncover how to quickly create packages and incorporate package sizzle to convert potential customers to visitors.

Workshop Materials

The Secrets of Travel Packaging

Next Steps and Action Items

Acquire the skills and tools to assemble and price your packages. Learn to create a tiered pricing strategy, which will facilitate package partnerships. Discover pricing formulas and calculations to get your packages to market fast.

Workshop Materials

The Secrets of Package Pricing

Sample Package Pricing Worksheets

Travel Package Attraction Offering

To fast-track packaging and partnership creation, a virtual Package Marketplace will provide attractions and local businesses an opportunity to showcase their offerings. Each partner will provide participants with a profile sheet of available offerings and logistical information to fast-track package partnerships.

To fast-track packaging and partnership creation, a virtual Package Marketplace will provide attractions and local businesses an opportunity to showcase their offerings. Participants will be prepared to present a one-minute presentation

Directory of Individual Package Offerings

Package Partner Agreements

Marketing and promotion are keys to the success of your packages. Discover how to best position your website and promote your packages. Learn to leverage your marketing and social media strategies to convert customers. In addition, understand the business systems and operational processes for seamless package delivery for both customers and packaging partners.

The Secrets of Package Marketing and Operations

Partners Offering Experiences
Submit your customized experience.
Your experience will be included in vacation packages offered by our hotel partners.
Submit Custom Experience

Hotel Partners
Submit your vacation package including offerings from individual partners. Your vacation package will be advertised on VisitDetroit.com.
Submit Vacation Package

Joe Veneto is Chief Experience Officer at Veneto Collaboratory (formerly Opportunities Unlimited), a management consulting and training company in Greater Boston. He collaborates with Destination Marketing Organizations, Hospitality Companies, Travel Attractions and Service-related companies to create results that generate economic development, drive customer engagement and loyalty. Since 1996, Joe has provided consulting services and presented content-rich keynotes and presentations to hundreds of Destinations and Travel Organizations. His areas of specialty include experience design and development, consumer product/vacation packaging, sales development and customer service.

He created the Experience Formula, a comprehensive process that enables Destinations, Travel Attractions, Retail stores/groups and Service-related organizations to design, develop and deliver unforgettable customer experiences. The formula provides tools and techniques to engineer unique, engaging and innovative experiences that turn customers into an organization’s brand ambassadors. Joe is a highly respected thought leader and speaker on tourism trends, hospitality topics and customer experience. He presents programs annually at Tourism Industry Conferences, State and Provincial Conferences, to National Associations, Corporations and regional Tourism groups. Joe’s content-rich programs make him one of the Industry’s most requested experts on tourism product development and Experiential Tourism.