Detroit Experiences
Partner Dashboard

We are looking forward to having you take this journey with us to create marketable, point of sale packages that will help to increase visitors to the region and revenue to your bottom line.

This partner dashboard was created as a resource to provide you with the latest news on the program and the tools needed for successful participation.

The partner dashboard will be updated often with timely materials and information. We encourage you to frequently access the page. We suggest bookmarking this page for easy reference.

Workshop Sessions

Workshop 1: The Secrets of Package Development and Design

Learn the secrets of the travel packaging process to design and develop compelling products that sell. Discover hyper-local consumer forces and traveler motivations. Uncover how to quickly create packages and incorporate package sizzle to convert potential customers to visitors.

Workshop Materials

The Secrets of Travel Packaging

Next Steps and Action Items

Workshop 2: Package Pricing

Acquire the skills and tools to assemble and price your packages. Learn to create a tiered pricing strategy, which will facilitate package partnerships. Discover pricing formulas and calculations to get your packages to market fast.

Workshop Materials

The Secrets of Package Pricing

Sample Package Pricing Worksheets

Travel Package Attraction Offering

Workshop 3: Package Marketplace

To fast-track packaging and partnership creation, a virtual Package Marketplace will provide attractions and local businesses an opportunity to showcase their offerings. Each partner will provide participants with a profile sheet of available offerings and logistical information to fast-track package partnerships.

To fast-track packaging and partnership creation, a virtual Package Marketplace will provide attractions and local businesses an opportunity to showcase their offerings. Participants will be prepared to present a one-minute presentation

Workshop Materials

Directory of Individual Package Offerings

Package Partner Agreements

Workshop 4: Package Marketing and Operations

Marketing and promotion are keys to the success of your packages. Discover how to best position your website and promote your packages. Learn to leverage your marketing and social media strategies to convert customers. In addition, understand the business systems and operational processes for seamless package delivery for both customers and packaging partners.

Workshop Materials

The Secrets of Package Marketing and Operations

Office Hours

As you work to assemble your packages, you may have many questions. Joe Veneto has set aside office hours to connect with you. Please feel free to pop in on Thursday, June 10 during one of the time slots.
· Hotels: 10-11 a.m.
· Attractions: 11 a.m.-Noon

Get Started

Partners Offering Experiences
Submit your customized experience.
Your experience will be included in vacation packages offered by our hotel partners.
Submit Custom Experience

Hotel Partners
Submit your vacation package including offerings from individual partners. Your vacation package will be advertised on
Submit Vacation Package

Important Documents


Contact us at if you would like to receive a PDF version of the participant list.

Meet Our Partner - Joe Veneto

Joe Veneto is Chief Experience Officer at Veneto Collaboratory (formerly Opportunities Unlimited), a management consulting and training company in Greater Boston. He collaborates with Destination Marketing Organizations, Hospitality Companies, Travel Attractions and Service-related companies to create results that generate economic development, drive customer engagement and loyalty. Since 1996, Joe has provided consulting services and presented content-rich keynotes and presentations to hundreds of Destinations and Travel Organizations. His areas of specialty include experience design and development, consumer product/vacation packaging, sales development and customer service.

He created the Experience Formula, a comprehensive process that enables Destinations, Travel Attractions, Retail stores/groups and Service-related organizations to design, develop and deliver unforgettable customer experiences. The formula provides tools and techniques to engineer unique, engaging and innovative experiences that turn customers into an organization’s brand ambassadors. Joe is a highly respected thought leader and speaker on tourism trends, hospitality topics and customer experience. He presents programs annually at Tourism Industry Conferences, State and Provincial Conferences, to National Associations, Corporations and regional Tourism groups. Joe’s content-rich programs make him one of the Industry’s most requested experts on tourism product development and Experiential Tourism.

Contact Information:
Joe Veneto
Chief Experience Officer
Veneto Collaboratory

Your DMCVB Team

Angela Jones
Partnership Sales Manager
Desk: 313-202-1973
Cell: 313-410-7267

Jennifer Ollinger
Domestic & International Tourism Manager
Desk: 313-202-1931
Cell: 313-969-1846