It’s cold in Detroit in the winter. No surprise there. What may be surprising is the wealth of unique indoor tours Detroit offers to entertain meeting and convention attendees — no matter what the weather is outside.
Detroit Indoor Tours
Motor City Pride
Touring an auto assembly plant is on many Detroit visitors’ wish lists. Detroit delivers with the Ford Rouge Factory Tour. The interactive tour, which recently completed a $4.7 million upgrade, showcases the design, engineering and assembly of the 2015 Ford F-150 pickup truck.
The factory tour is part of The Henry Ford, America’s greatest history attraction. At Henry Ford Museum, also part of The Henry Ford, your group will be wowed by Driving America, the world’s premier automotive exhibition along with a collection of presidential limousines and the Rosa Parks bus. Help your attendees gain perspective of the museum’s massive collection with a VIP tour from a master presenter.
One of the tours offered by the Detroit Experience Factory takes you inside Detroit’s most innovative projects where you’ll meet tenacious entrepreneurs “” from artists to app firms “” who are shaping the city’s future. Gain an insider’s perspective of where Detroit comes from and where it’s headed.
Groups love the Motown Museum, the launching pad of superstars like Stevie Wonder, Smokey Robinson, Diana Ross and Michael Jackson. Check out Studio A, where hundreds of chart-topping hits were recorded, and explore the humble beginnings of Berry Gordy Jr., the man behind the music.
Bring the Motown sound to life with a Motown-themed dinner cruise on the Detroit Princess Riverboat, available for winter bookings for groups of 600 or more. The 2.5-hour cruise on the Detroit River allows a spectacular view of both the Detroit and neighboring Windsor, Ontario skylines and includes live music and a sumptuous buffet. The boat is heated for a comfortable ride in most any weather.
And Motor City Brew Tours provides bus tours that visit three different Michigan craft breweries, with samples at each stop along with lunch and snacks.
For Art Lovers
The jaw-dropping collection of art on display at the Detroit Institute of Arts (DIA) is among the top six in the United States. Diego Rivera’s Detroit Industry murals paint a fascinating picture of 1930s Detroit.
For Sports Fans
When you arrange a guided group tour of Ford Field, home of the NFL’s Detroit Lions, you’ll not only get to see the press box, suites and locker room, you’ll also walk down the tunnel for a player’s view of the stadium from out on the field.
Off the Beaten Path
If you’re looking for the “hidden gems” that help to define the destination, think The Parade Company for a behind-the-scenes look at where the floats, balloons and papier-mache heads are brought to life for America’s Thanksgiving Day Parade, or a docent-guided tour and hands-on workshop at Pewabic, a national historic landmark that can accommodate smaller groups.
Detroit also has many seasonal tours for niche interests. Check out our Detroit events page to see what tours are happening when you’re in town!
See more things to do in Detroit.
- The Henry Ford
20900 Oakwood Blvd., Dearborn, MI 48124313-982-6001Highlight on map | More Details
- Detroit Experience Factory
440 Burroughs St., Ste. 332, Detroit, MI 48202313-962-4590Highlight on map | More Details
- Motown Museum
2648 W. Grand Blvd., Detroit, MI 48208313-875-2264Highlight on map | More Details
- Detroit Princess Riverboat
1 Civic Center Drive, Detroit, MI 48226517-627-2154Highlight on map | More Details
- Motor City Brew Tours
- Detroit Institute of Arts
5200 Woodward Ave., Detroit, MI 48202313-833-7900Highlight on map | More Details
- Ford Field
2000 Brush St., Detroit, MI 48226313-262-2000Highlight on map | More Details
- Pewabic Pottery
10125 E. Jefferson Ave., Detroit, MI 48214313-626-2000Highlight on map | More Details