A Match Made By Legends

We say Detroit fandom is in a league of its own Football fans say, "Hold my pint." When iconic sports cities come together, big moves happen. Visit Detroit is proud to partner with Italy's Juventus Football Club and the UK's Burnley Football Club, two of the boldest names on the field. We're letting the world know that Detroit is here to play.

Why Football?

Football is the world's most popular sport, with an estimated 3.5 billion fans and this global phenomenon is surging in the U.S. Ushered in by major events like the FIFA World Cup, the number of Americans watching international soccer matches grew by 60% between 2018 and 2024.

Not only is Visit Detroit a front-of-kit partner with both teams, but our partnership will extend to digital and out-of-home activations. Our goal: to reach a global base of millions of dedicated fans.

Time and time again, fans show up when it counts the most - and not just on game day. Sports sponsorships earn more than impressions; fans wholeheartedly embrace the brand trusted by their favorite teams.