TWO ICONS. ONE DRIVE.

Visit Detroit is proud to be a front-of-shirt partner for the face of Italian football, Juventus FC. We may be separated by an ocean, but we were both Born Bold – icons with l'audacia to dream big and the drive to seize every shot at glory. We’ve always known that nothing comes for free, and that victory can’t happen without honest, hard work. With a spirit this bold, anything is possible.

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On the pitch and around the world, Juve’s dominance is undeniable – to the tune of 36 legendary title runs and half a billion fans of the Black and White. Few clubs work as hard. And none have the swagger to make it look so easy.

Just like the Bianconeri’s bold stripes, we wear our hearts on our sleeves and say everything with our chests. Proud is too timid to describe the way we feel. From Dearborn to the shores of Lake St. Clair, Detroiters always show up and show out – for this city, for the culture, for our home.

Detroit’s superstars don’t just make plays. They make connections, change the conversation, and turn the smallest windows into world-shaking opportunities. We’ve always marched to our own drum – whether we’re talking about the DIY-to-VIP saga of Motown Records, the birth of techno, or the future of automobiles. Detroit always pushes the envelope, and there’s no slowing us down.

Juventus was founded in 1897, but their name still means Youth. Our shared story is one of constant reinvention – not just reacting to obstacles but using them to reach new heights. Now, we’re co-captains of a worldwide youth movement. Culture and creativity are our playing field. And we always drive the ball forward.

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