2021 Foam Expo & Adhesives and Bonding Expo Comes to metro Detroit!

Modified: July 07, 2022 | Story by Renee Monforton | Photos by Bill Bowen

Novi set to welcome back thousands of automotive and manufacturing professionals at Foam Expo 2021 and Adhesives & Bonding Expo 2021, Michigan’s first in-person business-to-business expo events of the year.


The Suburban Collection Showplace in Novi, MI, is set to welcome back several thousand automotive and manufacturing professionals, commencing July 13.
Running for three days, Foam Expo 2021 and Adhesives & Bonding Expo 2021 are specialist business-to-business trade show events, with a particular focus on the manufacturing materials utilized within the automotive industry. Both expo events are co-located (running alongside each other in the same expo hall).

Technical foam solutions and applications, alongside adhesive and bonding technologies, are set to play a central role in the next generation of automotive manufacturing strategies. The highly interconnected global technical foam and adhesives markets are amongst the fastest growing on the planet, with a combined projected future market size of more than $80bn. This growth will be fueled by increased demand for technical foam solutions and applications, and bonding technologies, from the US automotive sector, including facilities located in Novi and across the state of Michigan.

The Suburban Collection Showplace operations, and the meeting and conference industry as a whole, are a critical part of the economic vitality of the region and the state. The return of business-to-business events is crucial to the revitalization of local hotels, restaurants, and all businesses alike.

Large-scale international events allow the local community to provide goods and services to a high volume of patrons that would otherwise not be traveling to the area, and therefore provide inherent value to the community and local economy.


Photo Courtesy of: Suburban Collection Showplace

Tom Rhodes, Portfolio Director, Foam Expo and Adhesives & Bonding Expo, said ‘we’re delighted to finally greet people once again, in person, when Foam Expo 2021 and Adhesives & Bonding Expo 2021 open on July 13 at the Suburban Collection Showplace in Novi MI. ‘We are proud to serve the US automotive industry, bringing together the local automotive businesses and manufacturing organizations with their materials and assembly supply chain partners, and are looking forward to helping the local economy bounce back from what’s been such a tough and challenging period for us all. Nothing beats in person when it comes to doing business.’

Suburban Collection Showplace Owner Blair Bowman Sr said ‘The Suburban Collection Showplace is excited to welcome back Foam Expo and Adhesives & Bonding Expo to kick off in person trade shows once again here in Novi, Michigan. As what we have sorely seen and missed during this pandemic is a lack of utilization of hotels, restaurants, and an overall lack of patronage which has a vast and direct impact on the local economy. We are very excited about getting back into full scale business and bringing back all the benefits that come along with that.’

For the first time since its inception in 2016, Foam Expo will be co-located with Adhesives & Bonding Expo – North America’s largest exhibition and conference for adhesives and bonding solutions. This collaboration will bring under the same roof manufacturers and buyers of foams, adhesives and more from industries including automotive & transportation, aerospace, construction, appliances & furniture, medical, and electronics.

The team at Suburban Collection Showplace, working closely with the event organizers, Smarter Shows (Tarsus) Ltd, will ensure all health and wellbeing measures are in place across all three days of the show. Click here for free tickets to the Foam Expo and here for the Adhesive & Bonding Expo.


About Foam Expo / Adhesives & Bonding Expo
Foam Expo North America is the world’s leading dedicated exhibition and conference for the manufacturers and buyers of technical foam products and technologies. The event was established four years ago to provide the foam community a forum to share ideas and discuss and develop solutions and services for the industry.

In 2021, for the very first time, Foam Expo will be co-located with Adhesives & Bonding Expo, North America’s leading exhibition and conference for adhesives and bonding solutions.


About the Organizer
Organizers Smarter Shows (Tarsus) Ltd specialize in producing highly focused B2B supply chain exhibitions and technical conferences for the manufacturing and engineering sectors, with a focus on aerospace, automotive and materials industries.


About Suburban Collection Showplace
Suburban Collection Showplace is the largest, privately-owned exposition, conference and banquet center in Michigan. The state-of-the-art facility sits on 55 acres of land directly off of the I-96 expressway in Novi, Michigan. The over 460,000 sq. ft facility, Suburban Collection Showplace, along with the attached Hyatt Place Hotel, has been host to a variety of events including: public expositions, trade shows, association and corporate conferences, and social events.


For more information, please contact:

Ben Parker, Marketing Director, Foam Expo / Adhesives & Bonding Expo

McKenzie Bowman, Director of Communications, Suburban Collection Showplace

Visit Detroit is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.

More than 700 businesses are represented in Visit Detroit’s membership. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau. visitdetroit.com


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