TROY, Mich. – Choco Town unwraps its candy-coated, immersive experience for metro Detroiters for a limited time beginning March 16, 2023, at Oakland Mall in Troy, Michigan. The waitlist for tickets is now open and ticket sales officially begin Jan. 11. Individuals on the waitlist will have the opportunity to purchase tickets on Jan. 10.
A Fever Original event, the sweet adventure is a chocolate-filled experience for those with a sweet tooth. It stimulates visitors’ five senses as they explore an eye-popping chocolate village filled with delicious interactive elements along every step of the way.
From houses and fountains to chocolate-chip rain and a Cotton Candy Salon and banana-split swings, the moment visitors embark on their choc-o-licious journey from Choco Town’s main street and travel all the way to the town square, there are endless photo opportunities against mouthwatering backdrops and seemingly endless delicious chocolate samples. New residents of Choco Town even have the opportunity to make their own chocolate bar and learn how chocolate is made. The immersive experience also features taste-testing, games and other sweet surprises.
And, of course, there will be lots and lots of chocolate to sample.
Following an appearance in Boston in early 2022, Detroit is only the second stop Choco Town has made in the U.S.
“I can’t sugar-coat it. We’re really excited to bring Choco Town to the metro Detroit area. It’s one of the most delicious, fun and Instagram-able experiences our guests will have this year – fully immersive and something they’ll never forget,” said Mary Fuhrman, Associate Producer, Fever. “A journey through this sweet village isn’t just something conjured in a dream. Visitors of Choco Town will marvel at the level of creativity and the intricate details put into it on every level.”
Ticket prices will be released Jan. 10. All ages welcome – kids under 3 years old do not need a ticket. Minors under the age of 16 will not be allowed inside without a parent or guardian. Visits typically average 60 to 90 minutes. To join the waitlist or purchase tickets, please visit https://feverup.com/m/123683.
The event will take place on the first floor of Oakland Mall, next to Hobby Lobby.
Choco Town was created by Fever, the leading global live-entertainment discovery platform with creative direction and design by Bombas & Parr. Fever’s immersive activations include the “Candlelight Concerts,” attended by over 3 million guests; “Stranger Things: The Experience,” co-produced with Netflix; and “Van Gogh: The Immersive Experience,” winner of USA Today’s 10 Best Readers’ Choice award.
Fever is the leading global live-entertainment discovery platform, helping millions of people every month to discover the best experiences in their cities, with a mission to democratize access to culture and entertainment in real life. Through its platform, Fever inspires its community to enjoy unique local experiences and events, from immersive art exhibitions, interactive theatrical experiences, festivals and classical music concerts to molecular cocktail pop-ups while empowering creators with data and technology to create and expand experiences across the world. For more information, visit feverup.com.
Visit Detroit is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.
More than 700 businesses are represented in Visit Detroit’s membership. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau. visitdetroit.com