Dearborn, MI, USA
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From soap box derbies to Indy car, stock car and drag racing, Driven to Win: Racing in America Presented by General Motors guides visitors through the worlds of those who invented their way into the winner’s circle and often changed the world in the process.
In this new permanent exhibition, you’ll be transported to the winner’s circle through interactive displays that include historic race cars, a multisensory theater, a pit crew challenge, racing simulators and more. You’ll follow the twists and turns of American racing history, and you’ll see how passionate people like A.J. Foyt, Lyn St. James, Dan Gurney and Bobby Unser engineered world-changing innovations. Dynamic racing personalities are also showcased, ranging from Barney Oldfield, driver of Henry Ford’s “999” in the early 1900s, to modern-day gymkhana sensation Ken Block.
Regardless of what your interest might be, the progression from competitive passion and innovation to winning is the same. The sport of auto racing is especially good at bringing this sequence to vibrant life, as illustrated throughout this new permanent exhibit that will immerse your senses in the images, lighting, speed and sounds of auto racing. You will immediately feel its emotion and high energy.