Moore says that she remembers growing up with a lot of kids in her neighborhood. "And we would be outside from sun up to sun down. That's what you did in Detroit in the summer--you were outside." She adds, "I still love being outside." The poet, who just returned from performing at the Blue Note Jazz Festival in Napa Valley, says she is a "beach girl" who loves the outdoors. "I play basketball, and baseball, I love to just go to a park and get in a pickup game or play catch. I'm a summer girl."
Moore is now the voice of Detroit Summer. The new advertisement was directed by Stephen McGee who was hand-chosen by Moore. The two have collaborated in the past and they worked to cultivate a crew of young, talented Black and Brown filmmakers to capture the authentic diversity of the city. "I wanted the energy of this to be so intentional--even behind the scenes because I wanted to feel comfortable. Also, Stephen and I wanted to be able to share the opportunity with new spaces, new voices, new lenses, new perspectives."
Seeing new perspectives and intentionality were key to the successful creation of this campaign. Moore even cast kids from her own block to be filmed doing exactly what she grew up doing--playing outside.