Book Tower Set to Welcome Guests with Opening of ROOST Apartment Hotel and the Unveiling of Anthology Events

Following the 7-year, nearly $400 million restoration of Book Tower, Detroit-based real estate developer, Bedrock, and nationally-acclaimed hospitality company Method Co., today announced that ROOST Detroit will officially open and is now accepting reservations for guest stays, starting June 1. Method Co. and Bedrock additionally unveil Book Tower’s special events program, Anthology, an elevated hospitality experience spanning several beautiful event venues.

Beautiful Guest Accommodations, Now Available to Book

ROOST Detroit reveals 117 beautifully furnished studio, one and two-bedroom apartment hotel accommodations in downtown Detroit. Blending the comfort and practicality of apartment living with the amenities of a boutique hotel, all extended stay units feature full-sized kitchens and modern stainless steel appliances, hardwood herringbone oak flooring, quartz countertops, and curated furnishings from Old New House, Menu, GUBI, &Tradition, Carl Hansen and more, to create an ideal setting for short and extended stays.

With 24/7 concierge services, ROOST guests will also have access to a bike share program, a fitness center, and a 3,000 square foot co-working space. A leader in the extended-stay hotel segment, the new ROOST Detroit marks ROOST Apartment Hotel’s debut in the state of Michigan and is now accepting reservations on its website for stays beginning on June 1st.

“We are incredibly excited to be opening our sixth ROOST location in Detroit and to be part of the renaissance that has been ongoing here for some time now. Book Tower has been under restoration and renovation for seven years and when ROOST’s doors open in June 2023, we could not be more thrilled to welcome people from Detroit, the region and the world to see what we have all been up to,” said Randall Cook, co-founder and CEO of Method Co. “In addition to several incredible food & beverage concepts, Method Co. is also excited to unveil Anthology, which will offer the city of Detroit a variety of fully customizable events and gatherings within Book Tower’s beautiful event spaces.”

Custom Events for All Occasions

Anthology will feature a seasoned event planning, culinary and beverage team by Method Co. with the ability to curate a wide variety of special events ranging from personal celebrations to one-of-a-kind weddings to impressive corporate affairs — all hosted within the numerous, stylish venues at the Book Tower. Event spaces will include:

• The Conservatory Ballroom, a magnificent 2,800 square foot space capped by a glass skylight and appointed with a state-of-the-art lighting and sound system, parquet wood floors and lush greenery. The ballroom accommodates 300 strolling and 225 seated.

• The Linden Room, with a capacity of 150 strolling which can be utilized as a pre-function space, for cocktail hours or other private events and a Green Room.

• Graystone Lane, a forthcoming activated alleyway, and other highly anticipated food and beverage spaces on the main level and rooftop of Book Tower, each customizable to accommodate any kind of event.

With the introduction of Anthology, Book Tower becomes a destination for unique, one-of-a-kind events – featuring valet parking, on-site ceremonies, pre- and post-event functions with Book Tower’s dining venues, and overnight or extended stay accommodations at ROOST Detroit. Anthology is now accepting inquiries for events beginning in September 2023. Additional event information can be found on the property’s event website, here.

“ROOST Detroit will entice guests, visitors and Detroiters with best-in-class service, experiences and dining, all within the backdrop of a beautifully restored, nearly century old architectural gem,” said Andrew Leber, Vice President of Hospitality at Bedrock. “The thoughtfully designed, extended stay concept, coupled with Anthology’s elevated events, rounds out the exceptional hospitality offerings that we, at Bedrock, are especially thrilled to add to downtown.”

Book Tower has 229 residential units and 52,000 square feet of retail and office space, including three new dining concepts: a new-to-market French restaurant with a boulangerie, a bar in the Rotunda and a Japanese restaurant and sake pub. Residential leasing is now available and the first residents of Book Tower moved in this month. This spring, the storied landmark re-opens in downtown Detroit, offering unparalleled and multi-faceted experiences.

For more information on Book Tower, visit BookTowerDetroit.com and follow @BookTowerDetroit on social media.

About ROOST Apartment Hotel

ROOST Apartment Hotel is a high-design, boutique extended-stay hotel concept, conceptualized by Philadelphia-based hospitality company Method Co. A first of its kind, ROOST introduces a fresh approach to hospitality by blending the comfort and practicality of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for a long-term stay. ROOST offers studio, one and two-bedroom and penthouse apartments with full-sized kitchens and modern appliances in a beautifully appointed space, which features contemporary furnishings, antique elements, custom lighting, and unique artwork. Featured amenities include an artisanal coffee program curated by La Colombe, bike share program, and recurring resident receptions that partner with local vendors, while a dedicated 24-hour concierge desk and on-site services team further enhance and ensure a memorable guest experience. The first location, ROOST Midtown, opened in 2015 and features 28 fully furnished apartments; their second outpost, ROOST Rittenhouse, followed in 2016 featuring 27 apartments and a communal lobby; their third location, ROOST East Market opened in January 2019 with 60 apartments, an outdoor pool, and communal in Philadelphia’s Midtown Village neighborhood. The fourth location is the first outside of Philadelphia – ROOST Cleveland, which opened in March 2022 and features 62 apartments located downtown within the historic May building, a restoration of the city’s original 1915 department store, while their fifth location, ROOST Tampa, opened in July 2022 and includes 97 apartments within Asher, a residential building within the new Water Street Tampa development. ROOST has plans to open locations in other markets, including Baltimore in summer 2023, an additional property in Philadelphia in fall 2023, and Charleston in early 2024. www.myroost.com

About Method Co.

Method Co. is a Philadelphia-based hospitality, development, design and branding firm founded on the joining of historically compatible disciplines under one roof; the firm bridges the worlds of interior design and real estate development, while embracing the custom design of products, furniture, identities and experiences. Built from a team of individuals with extensive experience in the fields of finance, interior design, branding, architecture, urban planning and fine arts, Method company’s diverse skill set forms the foundation of the firm’s interdisciplinary practice. The team has been responsible for the design, staging and development of hotel, restaurant, and real estate projects, such as the ROOST Apartment Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel and HIROKI restaurant, along with the newly opened boutique property in Charleston, The Pinch, and the recently opened boutique hotel, The Quoin, in Wilmington, DE. www.methodco.com

About Bedrock

Bedrock is a full-service real estate firm specializing in innovative city-building strategies, reaching far beyond the boundaries of bricks and mortar. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties in Detroit and Cleveland, including landmark developments at the Hudson’s Site, the Book Tower restoration, City Modern and the May Company Building. Bedrock’s portfolio totals more than 19 million square feet of office, retail and residential space within new construction and adaptive reuse projects. For more information on Bedrock’s projects, visit bedrockdetroit.com or engage with us on Facebook, Instagram, Twitter and LinkedIn.

Visit Detroit is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.

More than 700 businesses are represented in Visit Detroit’s membership. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau. visitdetroit.com