MMGY GLOBAL SELECTED AS AGENCY OF RECORD BY VISIT DETROITNovember 29, 2022
KANSAS CITY, MO (November 29, 2022) MMGY Global has announced it is the new marketing and advertising agency of record for Visit Detroit, an independent, not-for-profit economic development organization that promotes the metro Detroit area as a convention, business meeting and tourism destination. Detroit’s status as a music, design and mobility innovator, and cultural influencer has led millions of people to visit the region every year. Detroit is one of only 43 UNESCO Cities of Design in the world and the only one in the United States. Additionally, the city was named by TIME as one of “The World’s Greatest Places of 2022,” and it will host the 2024 NFL Draft and 2027 NCAA® Men’s Final Four®.
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, hospitality and entertainment industries. The company opened its Detroit office in 2021 and continues to invest in growing its business there. The agency’s scope of work for Visit Detroit includes branding, media and strategic services that will drive hotel bookings and retail traffic throughout the metro Detroit region.
“Detroit is an iconic American city with an indomitable spirit,” said Katie Briscoe, President & Incoming CEO of MMGY Global. “We’re excited to bring a bold new approach to Visit Detroit’s brand position and marketing efforts, showcasing the metro Detroit region’s dynamic offerings for leisure and business travelers.”
“Visit Detroit is thrilled to be working with MMGY Global to help share our region’s remarkable story,” said Stan Smith, Sr. Director of Marketing for Visit Detroit. “Their expertise in developing captivating campaigns along with their commitment to our city made them the obvious choice for Visit Detroit.”
MMGY Global has a proven track record of developing groundbreaking campaigns for travel, tourism and hospitality brands. Its work is deeply rooted in industry and proprietary research, including MMGY Global’s Portrait of American Travelers® report and custom diversity, equity and inclusion research studies.
About MMGY Global
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, hospitality and entertainment industries. With operations across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit mmgyglobal.com.
Visit Detroit is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.
More than 700 businesses are represented in Visit Detroit’s membership. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau. visitdetroit.com