Movie Night Returns to Detroit with the Opening of the Monroe Street Drive-In Powered by Emagine
• Bedrock and Emagine Entertainment to bring Monroe Street Drive-In Powered by Emagine back to Downtown Detroit beginning Friday, November 12
• Drive-In theater to expand on last year’s success with new & improved outdoor, open-air free seating, artwork by Detroit’s own Sheefy McFly and enhanced film screenings
• Monroe Street Drive-In Powered by Emagine the first of a new lineup of Bedrock’s “Decked Out Detroit” initiatives scheduled for Fall 2021 through Spring 2022
• Visit DeckedOutDetroit.com for updated information on downtown dining, shopping and entertainment experiences
Click HERE to download high-resolution images
Thursday, September 30, 2021 [DETROIT] – Movies are back in Detroit with the return of the Monroe Street Drive-In Powered by Emagine, located in the heart of Downtown Detroit at 32 Monroe Street. Developed in partnership by Bedrock, Detroit’s largest real estate company, and Emagine Entertainment, metro Detroit’s leader in luxury theatres, the Drive-In theater will open on Friday, November 12. Featuring updated artwork from Detroit’s own Sheefy McFly, an improved outdoor film experience and brand-new open-air complimentary seating, this year’s Monroe Street Drive-In Powered by Emagine will offer plenty for Detroit’s movie enthusiasts.
“Last winter’s Monroe Street Drive-In Powered by Emagine showed us that thousands of families across metro Detroit need more safe, approachable activities to enjoy in their downtown, especially during the colder months when we’ve all been cooped up for so long,” said Ivy Greaner, Chief Operating Officer at Bedrock. “The theater is back this year for its sequel, but this time we want to do even more. We hope that the addition of outdoor seating and local artwork will help make this season unforgettable for all the right reasons.”
New this year, the Monroe Street Drive-In Powered by Emagine will feature unique artwork by Detroit’s very own, Sheefy McFly. Sheefy’s work was a vital part of the Monroe Street Midway activation this summer, spanning the entire floor of the Rollout Detroit Roller Rink. Now, he’s designed a whole new concept that will be prominently displayed on the Campus Martius-facing side of the 60-foot-tall theater screen.
“I’m honored to design another installation at the Monroe Street space! I have such a connection to this area since the creation of the Rollout Detroit Roller Rink this summer,” said Sheefy McFly. “I am excited to watch it evolve through the fall and winter seasons. I promise to beautify the space as abstract and Detroit as I possibly can, and I can’t wait to watch my hometown connect to it.”
Additionally, the Drive-In will feature nine new outdoor seating ‘pods’ that can seat two to four guests for those who want to experience the theater outside of a car. The state-of-the-art outdoor screen will continue to show classic, family-friendly films, just steps from Campus Martius Park and downtown’s Woodward shopping district.
“We are thrilled to continue our partnership with the world-class team of professionals at Bedrock. The community response to the Monroe Street Drive-In Powered by Emagine was tremendous, and we are thrilled to again be a part of bringing this unique experience back to the community,” said Anthony LaVerde, CEO of Emagine Entertainment.
After welcoming 1,500 cars during last season’s Monroe Street Drive-In Powered by Emagine and hosting more than 35,000 guests including over 20,000 roller skaters at the Monroe Street Midway this summer, the site is continuing to provide family-friendly entertainment through the spring of 2022.
SHOWTIMES & THEATER INFORMATION
Monroe Street Drive-In Powered by Emagine will feature a 60×32 foot digital screen on the site of the future Monroe Blocks
development at 32 Monroe Street, Detroit, MI 48226.
Opening on Friday, November 12, 2021, the Monroe Street Drive-In Powered by Emagine will host showtimes every Thursday, Friday, Saturday and Sunday evenings through spring.
All showtimes and programming will be managed by Emagine Entertainment. The site will include parking for up to 62 vehicles and 26 outdoor seats, in a combination of 2 and 4-seater ‘pods.’
Tickets will cost $20 per vehicle and can be reserved online at DetroitDriveIn.com starting Tuesday, November 9 at noon or purchased in-person at the Drive-In the night of each show.
Outdoor seating pods will be available free of charge and are open on a first-come, first-served basis.
Movie titles and showtimes will be released on a rolling weekly basis.
The Drive-In experience promises to feature all of the amenities guests have come to love about an Emagine showing, including interactive lighting, leading AV technology and a modular concessions pavilion serving traditional movie theater concessions. The Drive-In site will also include pedestrian paths, restrooms and warming areas.
ADDITIONAL “DECKED OUT DETROIT” EXPERIENCES
The Monroe Street Drive-In Powered by Emagine is a continuation of Bedrock’s multi-million dollar “Decked Out Detroit” initiative in partnership with the Rocket Community Fund and the City of Detroit. Decked Out Detroit is a part of Bedrock’s ongoing effort to support Detroit small businesses and the community at large.
While downtown, movie goers are encouraged to enjoy a variety of dining and shopping experiences.
The Downtown Detroit Markets in Cadillac Square are set to open to the public the same week as the Drive-In. Eighteen local, small businesses will be popping up to sell their goods during the holiday season. More details and a full list of vendors is expected to be announced in the coming weeks.
For additional information, please visit DeckedOutDetroit.com.
“Decked Out Detroit” has made parking easier than ever. All visitors who make a purchase from a participating retailer or restaurant will receive validation for two hours of complimentary parking at Bedrock-operated parking garages.
Click HERE for a map of participating businesses and parking locations.
Bedrock is a full-service real estate firm specializing in innovative city-building strategies, reaching far beyond the boundaries of bricks and mortar. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to developing and restoring more than 100 properties in Detroit and Cleveland and leveraging its portfolio to help create memorable experiences for all while positioning its home cities at the vanguard of global discussions around the 21st century urban environment.
Current projects include landmark developments at the Hudson’s Site, the Book Tower restoration, City Modern and the May Company Building. Bedrock’s portfolio totals more than 18 million square feet of office, retail and residential space within new construction and adaptive reuse projects.
Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.
Emagine Entertainment’s affiliates own and operate luxury theatres in Michigan, Illinois, Minnesota and Wisconsin. Emagine operates theatres with a combined 23,141 seats and 244 screens. Emagine has led the way in bringing luxury theatres to the metropolitan Detroit market. Emagine enjoys the honor and distinction of being named “Best Movie Theatre” forseveral years running by the Detroit Free Press, the Detroit News, and WDIV television. Emagine has been named “Best Theater to See a First Run Movie” by Hour Magazine consecutively for the past 9 years.
Emagine is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood (now Emagine Birch Run) was the first theatre in Michigan to open with all stadium seating. Emagine was the first to introduce 4K projection to the Detroit market and it boasted three of the first 100 Dolby Atmos®immersive sound systems deployed worldwide. On December 15, 2017, Emagine began operating the largest movie screen in the State of Michigan with the opening of its Super EMAX auditorium (featuring laser projection technology) at its megaplex in Novi, Michigan and on December 19, 2019, Emagine opened the largest CinemaScope screen in the Midwest at its Emagine Canton/Westland location. Paul Glantz, Chairman of Emagine Entertainment, has been interviewed on CNN concerning his views and opinions on the operation of luxury theatres. On February 28, 2018, Emagine Entertainment, Inc. and 7-time BET Award-winning and Grammy® nominated superstar Big Sean (Sean Anderson), announced their joint venture agreement to develop, Sean Anderson Theatre, powered by Emagine, a world class cinematic and live music entertainment center in Detroit (and potentially at other sites around the U.S., as well. The new partnership is actively scouting prospective sites in Detroit.
Emagine’s luxury experience incorporates not only reclining chairs but also gourmet snacks, reserved seating, in-seat service and other upscale amenities such as valet parking. All Emagine theatres offer adult patrons the option of enjoying their favorite cocktail, beer or wine while concurrently maintaining a genteel and welcoming environment for families.
Emagine Entertainment is proud of its excellent leadership team dedicated to maintaining the highest standard of customer service and a fastidious attention to cleanliness in its theatres. Emagine’s management has established themselves as recognized leaders in quality and in providing their guests with the best possible movie-going experience.
Emagine Entertainment social media:
Twitter: https://twitter.com/emaginetheatres / @Emaginetheatres
Visit Detroit is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues and job opportunities.
More than 700 businesses are represented in Visit Detroit’s membership. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau. visitdetroit.com