Shinola Takes Its ‘Detroit Cool’ Message on the Road

Modified: March 07, 2019 | Story by Alex Willems
View full article on New York Times

Things are changing. The blocks surrounding Shinola’s hangar-like retail outpost are now brimming with Brooklyn-esque designer housewares shops, selvage-jeans boutiques and farm-to-table restaurants, to the point that the upper Cass Corridor has become “the luxury retail mecca of Midtown Detroit,” as Curbed Detroit put it, “basically Shinola City.”

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