Moving Together – Burnley Announces Long-Term Partnership with Visit Detroit

BURNLEY, ENGLAND & DETROIT, USA (June 4, 2024)

Burnley FC is proud to announce a groundbreaking partnership with Visit Detroit, making them the Official US Destination Partner of the Clarets.

The global partnership will also see Visit Detroit become the Clarets’ Official Front of Shirt Partner at The Soccer Tournament (TST) in Cary, North Carolina, as well as becoming the exclusive Travel Wear Partner for the Club as part of the multi-year agreement.

Detroit often hailed as the "Motor City," and Burnley, known for its rich fabric industry heritage, share a common thread in their industrious backgrounds. Both Burnley and Detroit have played pivotal roles in shaping society and culture, leaving indelible marks on the world we now live in. This collaboration will celebrate the shared history and cultural heritage between the vibrant city of Detroit and the historic town of Burnley and Burnley FC. Detroit and Burnley always ‘Show up’ when called upon, and this partnership will embody this.

Detroit's influence on the world is undeniable, with its pivotal role in both the music and automotive industries. From the birth of Motown to the revolutionization of transportation through the Ford Model T, the city has left an indelible mark on global culture. Similarly, Burnley FC, as one of the founding members of the English Football League, has played a significant role in shaping the landscape of professional football, not only in England but worldwide. As both entities move into a new chapter of their history, the partnership will encompass a series of collaborative initiatives, including cultural exchanges, joint events, and digital campaigns aimed at highlighting the shared heritage, values, and futures of two great organisations.

“We are delighted to begin this new journey with Visit Detroit in this remarkable partnership," said Marcus Mellor, Head of Commercial at Burnley FC. "Football transcends geographical boundaries, and I’m pleased that through this collaboration we can strengthen our ties with US communities and fly the Clarets flag stateside as we celebrate the passion for the beautiful game.”

Visit Detroit is an independent, nonprofit economic development organisation that promotes the Detroit Metropolitan Area at the local, national, and international levels. The collaboration will celebrate new eras for both parties and highlight the relentless passion of Clarets and Detroiters alike while demonstrating the resilience of both in their continued commitment to excellence.

The Clarets play a fast-paced, creative style of football that reflects the evolving nature of Burnley Football Club and the iconic culture of the Detroit region.

“Just as music wouldn’t be music and cars wouldn’t be cars without Detroit, football wouldn’t be football without Burnley FC,” said Claude Molinari, President, and CEO of Visit Detroit. “For more than 140 years, Burnley FC has been marching forever forward, and Visit Detroit is excited to join their campaign for promotion and ascendancy in English and global football. Together, we will showcase the passion of our communities, forging a powerful connection between Detroit and the beautiful game.”

The long-term collaboration between the two entities will ensure that Detroit remains a focal point for Clarets at home and abroad, offering unique opportunities to experience the city in unprecedented ways.

Follow @burnleyofficial and @visitdetroit on Instagram, Facebook, and X to learn more about what this partnership means for Burnley fans everywhere!

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