PASSION MEETS INNOVATION: VISIT DETROIT TO SERVE AS JUVENTUS FRONT-OF-SHIRT PARTNER
Visit Detroit is the official convention and visitors bureau for Michigan’s largest city and the Southeast Michigan region, spanning Wayne, Oakland and Macomb counties. With more than 190 million followers on the digital ecosystem, Juventus is the most followed Italian brand.
Brett McWethy, Visit Detroit: bmcwethy@visitdetroit.com
Cristina Demarie, Juventus: cristina.demarie@juventus.com
DETROIT – Visit Detroit – the only organization that promotes metro Detroit regionally, nationally and internationally as a convention, business meeting and tourism destination – will be prominently featured on the front of Juventus Football Club’s jerseys as part of a multi-year agreement. Visit Detroit will serve as Juventus’ Principal Destination Partner, becoming the first active CVB (convention and visitors bureau) to receive front-of-shirt branding for a Serie A club.
The new initiative is part of the path chosen by both organizations, which is driven by innovation and a passionate commitment for the communities they represent. Visit Detroit is the world’s first CVB and welcomed 19 million visitors to Southeast Michigan in 2024. Juventus boasts more than 560 million fans across the globe, including 100 million in Europe, a key market for driving travel and tourism to the Detroit region.
“We couldn’t be more excited to associate Visit Detroit’s brand with Juventus, one of the most popular soccer clubs in the world with an incredibly passionate following,” said Claude Molinari, President and CEO of Visit Detroit. “Detroit’s trajectory is at an all-time high following a record-setting NFL Draft in 2024, along with being a world-class culinary, music, art, architectural and sports destination. There’s never been a better time to visit our region, and this is an incredible platform to elevate our presence across Europe and beyond.”
"We are proud to announce this prestigious sponsorship with Visit Detroit, which joins us with great enthusiasm.” commented Maurizio Scanavino, Juventus Chief Executive Officer. “We are happy to collaborate with an organization that share with us similar values, including excellence, innovation, and passion for sport. We are ready to embark on this new adventure, working together for mutual growth to achieve new goals and to offer new opportunities for our fans worldwide."
Visit Detroit’s recently rebranded logo will appear on the Juventus first team men’s, women’s and Next Gen jerseys in national competitions. Additional sponsorship elements will include branding on the media backdrop for Serie A and Coppa Italia matches, and LED visibility as a significant component of the game presentation for select matches at the Allianz Stadium, Juventus’ home pitch.
Visit Detroit is the official concierge to the Detroit region, spanning Wayne, Oakland and Macomb counties, marketing the region to business and leisure visitors in order to maximize economic impact. With one of the world’s busiest air transportation hubs, Detroit offers nonstop international flights to 140+ destinations, including Rome Fiumicino "Leonardo da Vinci" Airport.
About Visit Detroit
Visit Detroit is the official destination marketing organization for the tri-county region of Wayne, Oakland, and Macomb counties and the city of Detroit, dedicated to promoting Detroit as a world-class destination for leisure and business travelers. With a focus on showcasing the region’s dynamic culture, rich history, and diverse attractions, Visit Detroit aims to drive tourism, economic growth, and community pride. Visit Detroit was founded in 1896 as the world’s first convention and visitors bureau, and more than 900 businesses are represented in the membership. For more information go to VisitDetroit.com.
About Juventus Football Club
Founded in 1897, Juventus is one of the most popular and awarded football clubs in the world.
All club’s records have been achieved under the ownership of the Agnelli’s family, who have managed it for 100 years.
Juventus can also count on an undisputed global reach with more than 560 million fans worldwide including more than 100 million fans in Europe and with more than 190 million followers on various digital channels is the most followed Italian brand.
Among the players that wore or that are currently wearing the iconic black and white striped jersey there are some of the greatest players of football history like the Italians Boniperti, Del Piero, Pirlo, Buffon, Chiellini and Locatelli and the international stars like Platini, Baggio, Zidane, Nedved, Ibrahimovic, Cristiano Ronaldo, Vlahovic and Yildiz. The club’s mission is to be a sport entertainment company committed to achieving success on the pitch and to enriching people’s life by providing them with community, connection and emotional experiences.
