Visit Detroit Teams Up with DJ Killa $quid to Spotlight Detroit’s Music and Creative Scene
Visit Detroit proudly announces a game-changing partnership with one of Detroit’s top DJs, DJ Killa $quid.
Media Contact:
Meg Griffith, Media Relations Manager
Visit Detroit, mgriffith@visitdetroit.com
313-859-1071
Detroit, February 11, 2025 – Embodying the bold yet welcoming spirit of the Motor City, Visit Detroit proudly announces a game-changing partnership with one of Detroit’s top DJs, DJ Killa $quid. Known for her genre-blending sets and deep-rooted connection to the city’s music culture, DJ Killa $quid is a force in Detroit’s creative landscape. This collaboration highlights the new Visit Detroit brand, “When We Move, You Move,” with an authentic and bold approach to storytelling.
This partnership marks a departure from conventional destination marketing, giving precedence to the voice of local talent to articulate the distinctive stories shaping Detroit.
“By teaming up with $quid and designating her as Detroit’s Ambassador of Sound and Swag, we can showcase Detroit’s music and creative scene from a new perspective, while celebrating the people who breathe life into this city every day,” says Samantha Scott, Marketing Manager at Visit Detroit. “This partnership isn’t just about promoting the city; it’s about celebrating the artists who make Detroit a global music powerhouse. Additionally, Detroit’s female DJs have played a paramount role in shaping our city’s music legacy, and it’s important to give them the recognition they deserve. $quid embodies the true voice needed to resonate with new audiences, understanding our city from the inside out.”
“I’ve always wanted to highlight women because we are the underdogs when it comes to a lot of things,” says DJ Killa $quid. “One of the things that I really love about Visit Detroit is that they are in tune with who the creatives in the city are. They highlight things that are popular, but they also celebrate what’s underground and doesn’t always get the same kind of shine.”
Kicking off in February 2025, the partnership will unfold across social media through visual storytelling, offering an insider’s perspective on Detroit’s sound and energy. DJ Killa $quid will curate content featuring the city’s most exciting music venues, Detroit’s top DJs and musical pioneers, the underground scene, must-experience events, and more.
This partnership follows Visit Detroit’s game-changing 2024 collaboration with Detroit creative Amber M. Lewis as Detroit’s CEO (Chief Energy Officer), and is part of a growing group of Detroit Ambassadors joining forces with Visit Detroit to share Detroit’s story.
About Visit Detroit
Visit Detroit is the official destination marketing organization for the city of Detroit and Wayne, Oakland, and Macomb counties, dedicated to promoting Detroit as a world-class destination for leisure and business travelers. With a focus on showcasing Detroit’s energy, history, and diverse attractions, Visit Detroit aims to drive tourism, economic growth, and community pride.
About DJ Killa $quid
Born and raised in Detroit, DJ Killa $quid was influenced by the Detroit’s deep musical history from an early age. She has performed for major corporate clients, major artists, and top-tier brands at some of Detroit’s most sought-after venues, always pushing the boundaries of sound while championing the city’s music and creative legacy. In addition to DJing, Squid is a Hat Club ambassador and the founder of her own clothing brand, DAWN by Squid.
