Marketing Plan

Each year we share the Detroit Metro Convention & Visitors Bureau (DMCVB) marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2017, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business.

Watch the DMCVB sales video

A Message from the CEO

Dear Industry Partner,

For several reasons, 2016 was an incredible and memorable year at the Detroit Metro Convention & Visitors Bureau (DMCVB). Internally, we revised our brand identity to reflect the exciting changes taking place in our region. We hosted conventions, high-profile prospective groups and large media familiarization tours, which relied heavily on your support and partnership. Together, we strengthened our capabilities as a tourism destination, and we are thrilled we made a lasting impression on our guests.

The DMCVB is eager to keep the momentum in 2017.

In 2017, we will maintain and evolve the “America’s Great Comeback City” message. It continues to resonate with visitors, media, residents and employees. We want to leverage the recognition by capitalizing on The D’s unique features, hustle and heart.

The DMCVB has developed a number of strategic initiatives to deliver this enhanced message to our audiences. Those strategies are outlined in this 2017 marketing plan.

We encourage you to look through this plan regularly. Not only will you learn what the DMCVB is doing to attract visitors to the region, but you will also learn how you can get involved. Here are a few ways you might consider engaging with the DMCVB:

  • Participate in sales familiarization tours and trade shows by contacting Jennifer Miller at 313-202-1943 or
  • Note publication dates for Visit Detroit magazine and make sure your listing is up to date for the magazine as well as our website, For assistance, contact Leanna Sullivan at 313-202-1852 or
  • Consider advertising in the award-winning Visit Detroit magazine, which is published by the DMCVB and distributed to guest rooms of all metro Detroit hotels. Click here for rates, specs and contact information.
  • Use our Partner Portal to upload events and deals to our website, This information may be used for DMCVB social media channels, the Visit Detroit Blog, e-newsletters and e-blasts.
  • Follow us and join the conversations on FacebookTwitterInstagram and LinkedIn.
  • Sign up to receive our leisure e-newsletter.
  • Sign up to receive our convention sales e-newsletter and email updates for hotel news, to see which conventions have booked metro Detroit and more.
  • Share news about your business with our public relations team that regularly reaches out to media across the country and in some international destinations. News should be sent to Renee Monforton at 313-202-1951 or, or Deanna Majchrzak at 313-202-1999 or

In order to support our sales and marketing initiatives going forward, this year we will rely on two important studies. The studies are Detroit’s Intellectual Capital Profile and the Tourism and Hospitality Workforce Analysis. The Intellectual Capital Profile highlights the back story of 10 industry segments in Detroit that are thriving and contribute the most to the region’s economic well-being. The Tourism and Hospitality Workforce Analysis reviews the employees and the taxes that are generated from the industry.

All of us at the DMCVB wish you and your business a successful 2017, and we look forward to our continued partnership. Here’s to another great year for tourism and hospitality in metro Detroit.

ASAE 2014 booth

Larry Alexander
President and CEO
Detroit Metro Convention & Visitors Bureau