Marketing Plan


Each year we share the Visit Detroit marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2022, as well as the activity calendar, to see how you can be more involved and increase the exposure of your business.


A Message from the CEO


Dear Partner,

Detroit is winning in 2022…..

Despite the turmoil surrounding the pandemic that disrupted our industry, 2022 looks bright for Visit Detroit and the hospitality community as our team will host many high profile conventions and sporting events. It has truly been gratifying to watch our region begin its rebound from Covid 19.


The theme of our 2022 Annual Partnership Meeting is “Detroit Wins” in recognition of the business that is putting its confidence in our region. Many of our marketing and sales strategies are designed to support those incoming groups. At the same time, our Sales team and Detroit Sports Commission will actively work to attract more high profile and important business for metro Detroit and generate economic impact for our partners. On the leisure side, our Marketing team has created a number of bold initiatives that will create visibility for metro Detroit and encourage bookings.


We encourage you to take a good look at our annual marketing plan and activity calendar and plan to take part in opportunities when it makes sense for you to do so. There are several ways you can become active with Visit Detroit and make your membership work better for you including using our partner portal or website to upload your discounts and deals on; following us and joining the conversations on Facebook, Twitter, Instagram and LinkedIn; sharing news about your business with our public relations team so they can share it with contacts in the national and international media and a host of others. Contact our Partnership Department to learn about all of the benefits available to you as a part of your membership.


I am heading into my second year as president and CEO of Visit Detroit. I have enjoyed getting to know our partners over the past year and I’m sure we will have many opportunities to touch base in the year ahead. Please continue your great efforts to make metro Detroit shine nationally and internationally. It is paying off. Detroit wins!

Claude Molinari

President and CEO
Visit Detroit