Marketing Plan


Each year we share the Detroit Metro Convention & Visitors Bureau (DMCVB) marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2021, as well as the activity calendar, to see how you can be involved with the DMCVB and increase your own business.


A Message from the CEO


Dear Partner,

Last year at this time, we were poised to begin a year where metro Detroit’s hospitality industry soared. In 2020, we anticipated huge growth in leisure travel thanks to the quality of our tourism product and we had a large variety of high profile events on the books.  But the best laid plans…..

However, nothing stops Detroit and our spirit is uncrushable.  The DMCVB and our partners keep on striving for excellence. We did in 2020, despite our challenges, and we will in 2021.

Our 2021 sales and marketing plan outlines the various strategies and tactics the Detroit Metro Convention & Visitors Bureau and its subsidiary, the Detroit Sports Commission, will implement to increase tourism, meetings and sporting events.  There are often opportunities for you to take part in these activities, and we encourage you to do so. Please refer to this plan often when you see opportunities to get involved with our efforts.  The plan might look a little different this year because as we print this, there are still unknowns about when events, attractions and entertainment can return to full speed but we will pivot when we need to throughout the year to showcase all of the great things that happen in metro Detroit.

There are several ways you can become active with the bureau and make your membership work better for you including using our partner portal or website to upload your discounts and deals on; following us and joining the conversations on Facebook, Twitter, Instagram and LinkedIn; sharing news about your business with our public relations team so they can share it with contacts in the national and international media and a host of others. Contact our Partnership Department to learn about all of the benefits available to you as a part of your membership.

I am really excited to be joining one of the best destination marketing organizations in the country with such an engaged group of partners. I will make it my priority to connect with you as often as I can and I look forward to working together to make metro Detroit shine nationally and internationally.







Claude Molinari

President and CEO
Detroit Metro Convention & Visitors Bureau