Marketing Plan


Each year we share the Visit Detroit marketing plan, which includes our departmental objectives and strategies. Please take a look through this plan for 2023, as well as the activity calendar, to see how you can be more involved and increase the exposure of your business.


A Message from the CEO


Detroit is a region on the move in 2023.

I am proud to report that 2022 was a fantastic year for hotels in Southeast Michigan and Visit Detroit. Securing the 2024 NFL Draft, the 2027 NCAA Men’s Final Four®, and TIME’s recognition of being one of the “World Greatest Places” are undeniable signs of our region’s tremendous momentum.

The theme of our 2023 Annual Partnership Meeting is “Detroit, a destination that moves you,” in recognition of the people and businesses that have made our region a global leader in music, design, and innovation. The authentic Detroit experience is driving our marketing and sales strategic initiatives and has Southeast Michigan a must-visit destination for meetings, events, and connections. Our Detroit Sports Commission is building on the success of attracting large-scale events to focus on youth and amateur sports whose impact will be felt throughout the suburbs.

After hosting 1,200 meeting planners at Connect Marketplace in 2022, our Partnership team is about to host the American Bus Association and thousands of group tour operators. This perfectly aligns with the work our marketing and tourism teams are doing to build our brand, promote the region, and deliver on the experience of Detroit. Finally, Detroit is capturing the imagination of the global traveler, and we are boldly adding Canada and France to the U.K. and Germany as international markets of focus.

Please look at our annual marketing plan and activity calendar and plan to take part in opportunities when it makes sense for you to do so. There are several ways you can become active with Visit Detroit and make your membership work better for you including using our partner portal or website to upload your discounts and deals on; following us and joining the conversations on Facebook, Twitter, Instagram, and LinkedIn; sharing news about your business with our public relations team so they can share it with contacts in the national and international media and a host of others.

Contact our partnership department to learn about all the benefits available to you as a part of your membership. It is an honor working with you as president and CEO of Visit Detroit. We are excited to set an audacious goal of attracting 25 million visitors to the region by the end of the decade. To achieve that target, we will all need to work together to enhance our community and share our incredible story nationally and internationally. I look forward to keeping the momentum going with each of you.

Claude Molinari

President and CEO
Visit Detroit