Downtown Detroit Transforms into a Winter Wonderland

Story By: Samantha Scott


Winter is upon us and we couldn’t be more excited! Bring on the holiday parades, hot chocolate, ice skating, tree lighting and the highly anticipated Bedrock activations. Detroit has always been the ultimate winter wonderland destination and every year we do what we can to take it up a notch. Bedrock Detroit is holding nothing back this year and ready to debut some of the new holiday touches and experiences that they are bringing to their annual downtown transformation.

For the past four years, Bedrock and the Rocket Community Fund have been joining forces to bring some of the most visionary installations to Downtown Detroit. To welcome in the winter season, Cadillac Square is bringing in the spirit with the Cadillac Lodge by Bea’s Detroit, the Holiday Markets, and the Monroe St. Drive-In. Since its inception in 2016, this activation has supported 119 small businesses, who generated nearly $5 million in overall sales.


Nothing brings in the Detroit winter wonderland vibes like shopping at the custom-built outdoor marketplace featuring a variety of Detroit retailers, hot chocolate at the Lodge and playing games with friends or family until you’re ready to explore more. The Downtown Detroit Markets have seen 13 small businesses return for multiple seasons, and many have grown through the opportunity and used it as a launching pad toward a brick-and-mortar storefront.


With so much to see and take advantage of, it’s the perfect time to do more than make a weekend of it. Make it a ‘staycation’ (or vacation) instead by staying at a hotel in walking distance to the action. These hotels closest to the city’s epicenter will make it easy to enjoy every moment of our amazing winter destination:


The Siren Hotel

Lobby of the Siren Hotel

Photo courtesy Christian Harder


The Element Hotel


The Shinola Hotel

Hotel Indigo


Photos courtesy of: Bedrock Detroit, The Shinola Hotel, The Element Hotel and Hotel Indigo

Nothing brings in the Detroit winter wonderland vibes like shopping at the custom-built outdoor marketplace featuring a variety of Detroit retailers, hot chocolate at the Lodge and playing games with friends & family until it's time to explore more.

Monroe St. Drive-In

Back by popular demand, the winter iteration of the Monroe St. Drive-In Powered by Emagine, opens on November 12 (tickets go on sale Nov. 9) and running until the beginning of the new year. The outdoor movie screen will come alive with holiday classics and family favorites all season long.


We’re even more excited about the new upgrades made to this highly sought after downtown experience, including: heated, outdoor seating pods – perfect for date nights and family movie nights, food vendors, and a Detroit-centric mural by legendary artist Sheefy McFly!


Check out a few of the movies coming to the Monroe St. Drive-In this season:



Photos Courtesy of Bedrock Detroit

Don't forget to grab a selfie in from of the all new Detroit-centric mural by legendary artist Sheefy McFly!

Holiday Markets at Cadillac Square

Wednesday, November 10, 2021 – Friday, December 31, 2021

Come one, come all! The markets are open and ready to welcome you into their heated seasonal pop-up stores. This year, Bedrock did a complete redesign to their marketplace layout and to the customized, weather-proof mini-stores. Explore eighteen local retail shops who have packed their stores with one-of-a-kind products, winter specials and plenty of options to get your holiday shopping started.




Some of the retailers that we’re happy to give all our money to while strolling down retail lane: Good Cakes & Bakes, K E P T Jewelry, New Millennium Books, Nuts About Detroit, Preva Body and Three Dogs 1 Cat.



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A post shared by Yvonne Spampinato (@k_e_p_t)


Photos Courtesy of Bedrock Detroit

Detroit has been a long time winter wonderland destination and every year we do what we can to take it up a notch.

Cadillac Lodge by Bea’s Detroit

Another new addition to this year’s activation is Bea’s Detroit, who will be the operator and restaurant host of the Cadillac Lodge. This open-air, family-friendly social space will lure marketplace shoppers in with unique programming events throughout the week, including trivia nights, magician appearances and more.

Create your own holiday hot chocolate or coffee option with your choice of flavors and specialty garnishes. Need something warm and hearty? Grab a bowl of the homemade soup, charcuterie nosh boxes by Thyme & Honey, cinnamon donuts and so much more will be available.

Guests can also enjoy Bea’s classic Squeeze Lemonade or their holiday specialty lemonade- ‘Tis The Squeezson.



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A post shared by Bea’s Detroit (@beasdetroit)



Photos Courtesy of Bedrock Detroit

Deals, Steals & Must See's. Bedrock Detroit added a brand new exhibit in the 1001 Woodward building that is sure to make you feel like you've been transported to the real North Pole.

Decked Out Shopping Days

We’re ready to get our holiday shopping on and nothing makes it better than a great deal and giveaways. Starting on November 17, the new Decked Out Shopping Days will bring unique holiday programming events to Downtown retailers. Running until December 24, over 25 retailers will host holiday activations including great deals, giveaways, live music and more.

Every week, a different downtown retailer will be highlighted, and the full calendar of specials and events, will be posted on beginning the week of November 8.


1001 Winter Wonders

Saturday, November 20 through Sunday, January 30, open from 4-8 pm on Fridays and noon-4 pm on Saturdays and Sundays.

Bedrock keeps the good times rolling with an all new attraction, the 1001 Winter Wonders. The 1001 Woodward building will be transformed into an enchanting trip through Downtown’s take on the North Pole.

This new and interactive exhibit features a free indoor, winterized pathway that takes you from icy paths to stunning igloos and even a life-sized gingerbread house. Family adventures await you at the exhibit, like Santa and his secret cabin where you can drop a postcard for him in his magical mailbox.



Free Parking 

If you thought to yourself that you would love to come take part in the holiday festivities, but the idea of parking gives you a headache, don’t worry, team Bedrock has thought of it all. Decked Out Detroit has made parking easier than ever for all visitors who make a purchase from a participating brick-and-mortar Bedrock retailer or restaurant will receive validation for two hours of complimentary parking at Bedrock-operated parking garages.

Now, that’s a steal!

Click here for a map of participating businesses and parking locations.

For additional information, please visit


XO Detroit Deals

Bute wait, there’s more.

Text the Halls is bringing the best deals, discounts and giveaways from an assortment of Downtown businesses, straight to your phone! These exclusive offers are only available to those who sign up for the free XO Detroit text push program.


To subscribe, text “DETROIT” to 313-000 to opt-in – you’ll receive reminders on Decked Out Shopping Days and alerts all year long about the best Detroit deals and discounts.


Hours, Maps & Locations 

The Downtown Detroit Markets and the Cadillac Lodge by Bea’s will open to the public on Wednesday, November 10 and close on Friday, December 31.

Hours of Operation:

Monday & Tuesday: CLOSED

Wednesday & Thursday: 11am – 8pm

Friday & Saturday: 11am – 10pm

Sunday: 11am – 7pm


Check out this great map that highlight all the delicious downtown restaurants and eateries closest to the markets.


Photos Courtesy of Bedrock Detroit

Mentioned Attractions And Venues

  1. 1
    Bedrock Detroit - Hospitality
    630 Woodward Ave., Detroit, MI 48226
  2. 2
    The Siren Hotel
    1509 Broadway St., Detroit, MI 48226
  3. 3
    Shinola Hotel
    1400 Woodward Ave., Detroit, MI 48226
  4. 4
    Element Detroit at the Metropolitan Building
    33 John R St., Detroit, MI 48226
  5. 5
    Hotel Indigo Detroit Downtown
    1020 Washington Blvd., Detroit, MI 48226
  6. 6
    Good Cakes and Bakes
    19363 Livernois Ave., Detroit, MI 48221
  7. 7
    K E P T Jewelry
    Cadillac Square, Detroit, MI, USA
  8. 8
  9. 9
  10. 10
    Three Dogs 1 Cat
    2714 Riopelle Street, Detroit, Michigan 48207, USA
  11. 11
    Bea's Detroit
    1533 Winder Street, Eastern Market, Detroit, Michigan 48207, USA
  12. 12
    Thyme & Honey
    Cadillac Square, Detroit, MI, USA