U.S. Travel Association Selects Detroit as Host of IPW 2028

DETROIT, MI (Dec. 6, 2023) – For the first time, Detroit will serve as host site of U.S. Travel’s IPW, the leading international inbound travel trade show and largest generator of travel to the United States, the association announced today. IPW will be held in the city on June 10-14, 2028.

The 2028 event will be staged at Huntington Place and at sites throughout the city. IPW is the U.S. Travel Association’s biggest event with over 90,000 pre-scheduled business appointments connecting 1,600 global travel buyers and more than 700 travel media with several thousand U.S. travel suppliers.

More than 5,000 travel professionals representing 60+ countries participate in total. Past IPWs have generated more than $5.5 billion in future travel to the United States. This event will dramatically increase visitation and investment in the Detroit region and be beneficial for the entire state of Michigan.

What Leaders Are Saying About Detroit Securing IPW

“In a historic run of success for Detroit, today marks another huge win for the city and the State of Michigan with the announcement that the U.S. Travel Association’s IPW event is coming to the Motor City in 2028,” said Visit Detroit President and CEO Claude Molinari. “This event will help inspire millions of more people to visit our city, which will help generate billions of dollars in economic impact. We can’t wait to bring the world to Detroit and Detroit to the world.”

“By serving as host site of IPW in 2028, Detroit will play a key role in growing inbound travel and strengthening the U.S. economy,” said U.S. Travel Association President and CEO Geoff Freeman. “U.S. Travel looks forward to working with Visit Detroit and the State of Michigan to bring the world to America—and ensuring IPW remains a can’t-miss event on the global travel industry’s calendar. See Video Message from Geoff Freeman.

“IPW is an incredible opportunity for Michigan,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “We are thrilled to welcome the worldwide travel industry to Detroit for this global showcase of America. We can’t wait to highlight the Pure Michigan experience on an international stage.”

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Visit Detroit is a private, not-for-profit organization with a mission to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history and spirt of innovation. Visit Detroit is the catalyst for bringing business travel, connections, trade shows, events, and leisure travelers to our region.

More than 700 businesses are represented in the Visit Detroit membership. Visit Detroit was founded in 1896 as the world's first convention and visitors bureau, and more than 700 business are represented in the membership. Visitdetroit.com.