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Visit Detroit Activity Calendar

Explore Visit Detroit's comprehensive activity calendar marketing plan, showcasing a diverse range of exciting events and attractions throughout the year to engage visitors and locals alike.

Annual Report

2025 Visit Detroit Tourism and Convention Sales Marketing Plan

Learn More

JANUARY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • JAN 9-13: American Bus Association, Reno, NV
  • JAN 21-22: International Media Marketplace, NYC, NY

SALES ACTIVITIES

  • JAN 11-14: PCMA Convening Leaders Conference, Philadelphia, PA
  • JAN 25-28: CESSE Mid Winter CEO Dinner & Reception, Baltimore, MD

SERVICES ACTIVITIES

  • JAN 14: Partner Portal Training, Detroit, MI
  • JAN 25-27: ESPA (Event Service Professionals Association), Arlington, TX
  • JAN 29: Power Hour at Visit Detroit, Detroit, MI

SPORTS ACTIVITIES

  • JAN 14-16: Large Market Sports Commission Meeting, New Orleans, LA
  • JAN 26-28: Sports ETA Chief Executive Summit, Columbus, OH

FEBRUARY

SALES ACTIVITIES

  • FEB 10-12: Association Management Companies Institute: Annual Meeting, Spokane, WA
  • TBD: CONNECT NYC, NYC, NY

SERVICES ACTIVITIES

  • FEB 12: Partner Networking Mixer, Detroit, MI
  • FEB 14-15: D-Rover at President's Day Challenge, Detroit, MI
  • FEB 26: Education Webinar, Detroit, MI

MARCH

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • MARCH 3-7: National Tour Association - Contact, Charleston, SC
  • MARCH 6-8: International Travel Berlin (ITB), Berlin, Germany
  • MARCH 24-26: GLUSA / CTGL Annual Meeting, Erie, PA

SALES ACTIVITIES

  • MARCH 9-12: Society of Independent Show Organizers CEO Summit, Kiawah Island, SC
  • MARCH 13: Association Forum Women's Executive Forum, Chicago, IL

SERVICES ACTIVITIES

  • MARCH 5: Power Hour at Visit Detroit, Detroit, MI
  • MARCH 10-12: PACE Forum, Kissanime, FL
  • MARCH 31: Partner Portal Training, Detroit, MI

SPORTS ACTIVITIES

  • MARCH 2-4: Association of Chief Executives for Sports, Fort Worth, TX
  • MARCH 4-8: Big Ten Women's Basketball Tournament, Indianapolis, IN
  • MARCH 10-15: Big Ten Men's Basketball Tournament, Chicago, IL
  • MARCH 19-21: NCAA Division I Men's Wrestling Championships, Cleveland, OH

APRIL

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • APRIL 7-9: Pure Michigan Governor’s Conference on Tourism, Traverse City, MI
  • APRIL 19-21: Midwest Marketplace, LaCrosse, WI

SALES ACTIVITIES

  • APRIL 14-16: CONNECT Spring Marketplace, Louisville, KY
  • APRIL 27-30: HelmsBriscoe Annual Business Conference, Los Angeles, CA
  • TBD: Association Forum Fundraising and Governance SIG, Chicago, IL
  • TBD: Conference Direct: IndustryInsights, Chicago, IL
  • TBD: Chicago Sales Mission, Chicago, IL

SERVICES ACTIVITIES

  • APRIL 8: Orientation, Detroit, MI
  • APRIL 29: 2026 Visit Detroit Partner & Marketing Outlook, Detroit, MI

SPORTS ACTIVITIES

  • APRIL 3,5: Sports ETA Women's Summit/NCAA Women's Final Four, Phoenix, AZ
  • APRIL 9,11: NCAA Men's Frozen Four, Las Vegas, NV
  • APRIL 20-23: Sports ETA Symposium, Las Vegas, NV
  • APRIL 23-25: NFL Draft, Pittsburgh, PA

MAY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • MAY 17-21: IPW, Ft. Lauderdale, FL
  • MAY 26-29: Mackinac Policy Conference, Mackinac Island, MI

SALES ACTIVITIES

  • MAY 4-8: Business Events Industry Week/DC Sales Mission, Washington DC
  • MAY 13-14: Destination Michigan NextGen Meetings Conference, Kalamazoo, MI
  • MAY 17-20: Conference Direct Annual Partner Meeting, Houston, TX
  • MAY 19-21: IMEX Frankfurt, Frankfurt, Germany

SERVICES ACTIVITIES

  • MAY 2-3: D-Rover at Hometown Tourist Day, Metro Detroit, MI
  • MAY 6: Hometown Tourist Day, Detroit, MI
  • MAY 6: D-Rover at the Chevrolet Detroit Grand Prix presented by Lear, Metro Detroit, MI
  • MAY 7: Power Hour at Visit Detroit, Detroit, MI
  • MAY 21: Education Webinar, Detroit, MI
  • MAY 29-31: D-Rover at the Chevrolet Detroit Grand Prix presented by Lear, Detroit, MI
  • TBD: Economic Development Tour, Detroit, MI

SPORTS ACTIVITIES

  • MAY 5-6: Project Play Summit, Boston, MA

JUNE

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • JUNE 6-10: PRSA Travel & Tourism Conference, Albuquerque, NM
  • JUNE 6-10: Travel Alliance Partners, El Paso, TX

SALES ACTIVITIES

  • JUNE 1-4: Meeting Professionals International WEC Annual Conference, San Antonio, TX
  • JUNE 12-14: American Society of Association Executives: Diversity Education Leadersip Program (DELP) Reunion, Detroit, MI
  • JUNE 21: Professional Convention Management Association EduCon, Puerto Rico
  • JUNE 23-24: Association Management Companies Institute: Engaged Conference, Milwaukee, WI
  • TBD: Association Forum Honors Gala, Chicago, IL
  • TBD: American Society of Association Executives Exchange: Women’s Leadership Experience, TBD

SERVICES ACTIVITIES

  • JUNE 4: Partner Networking Mixer, Detroit, MI
  • JUNE 23: Partner Portal Training, Detroit, MI

JULY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • JULY 21-23: Destinations International Annual Conference, Portland, OR

SALES ACTIVITIES

  • JULY 13-15: The Council of Engineering and Scientific Society Executives: Annual Conference, Raleigh, NC

SERVICES ACTIVITIES

  • JUL 2: Power Hour at Visit Detroit, Detroit, MI
  • JUL 9: Educational Seminar - How to Use Social Media Influencers, Metro Detroit, MI
  • JUL 19: D-Rover at the Detroit Festival of Books, Detroit, MI
  • JULY 21-23: Destinations International Annual Convention, Portland, OR

AUGUST

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • AUGUST 15-18: ASAE Annual Meeting & Exposition, Indianapolis, IN
  • AUGUST 19-21: Student Youth Travel Association (SYTA), Pittsburgh, PA
  • AUGUST 25-27: ESTO, Philadelphia, PA

SALES ACTIVITIES

  • AUGUST 9-11: Corporate Event Marketers Association Summit, Toronto, Canada
  • AUGUST 15-18: American Society of Association Executives Annual Meeting & Expo, Indianapolis, IN
  • AUGUST 24-26: CONNECT Marketplace Tampa, FL
  • TBD: Society of Independent Show Organizers Summer Conference, TBD

SERVICES ACTIVITIES

  • AUGUST 3-7: Celebrate Services, Detroit, MI
  • AUGUST 9-10: D-Rover at the Junior League World Series, Taylor, MI
  • AUGUST 12: Orientation, Detroit, MI
  • AUGUST 13: Education Webinar, TBD
  • AUGUST 20: Recognition of Service Excellence (ROSE) Awards, Detroit, MI

SPORTS ACTIVITIES

  • AUG 24-26: CONNECT Marketplace, Tampa, FL

SEPTEMBER

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • SEP 27- OCT 1: Brand USA Travel Week U.K. & Europe, Amsterdam

SALES ACTIVITIES

  • SEP 13-15: Professional Convention Management Association: Convening EMEA, Lisbon
  • TBD: American Society of Association Executives Summit Awards Reception, Washington DC
  • TBD: Meeting Professionals International Potomac Chapater e2, Washington DC
  • TBD: Conference Direct Insights, Washington DC
  • TBD: National Coalition of Black Meeting Professionals: State of Black Tourism, Washington DC
  • TBD: Visit Detroit Family Reunion Planning Seminar, Detroit, MI

SERVICES ACTIVITIES

  • SEP 10: Partner Networking Mixer, Detroit, MI
  • SEP 24: Power Hour at Visit Detroit, Detroit, MI
  • TBD: Family Reunion Planning Seminar, TBD

OCTOBER

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • SEP 27- OCT 1: Brand USA Travel Week U.K. & Europe, Amsterdam
  • OCT 4-8: Society of American Travel Writers Annual Conference, Haywood, NC
  • TBD: Circle MI Annual Meeting, MI

SALES ACTIVITIES

  • OCT 13-15: IMEX America, Las Vegas, NV
  • TBD: Destination Michigan – Grand Rapids Meetings Marketplace, Grand Rapids, MI

SERVICES ACTIVITIES

  • OCT 6: Partner Portal Training, Detroit, MI
  • OCT 8: Marketing and Sales Update (Tourism Update), Detroit, MI
  • OCT 16-18: D-Rover at the Detroit Free Press Marathon Health & Fitness Expo, Detroit, MI
  • OCT 20-22: Destinations International Advocacy Summit, Ontario, Canada
  • OCT 22: Education Webinar, Detroit, MI

SPORTS ACTIVITIES

  • OCT 26-29: TEAMS Conference + Expo, Birmingham, AL

November

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • NOV 15-19: National Tour Association Travel Exchange, Tulsa, OK
  • NOV 30 - DEC 4: US Tour Operators Association, San Francisco, CA
  • TBD: Ontario Motor Coach Association (OMCA), Ontario, Canada

SALES ACTIVITIES

  • NOV 17-19: International Association of Exhibitions and Events: Expo Expo, Milwaukee, WI
  • TBD: Destination Michigan, Lansing, MI
  • TBD: Conference Direct: CD Forum, TBD
  • TBD: International Congress and Convention Association, Panama

SERVICES ACTIVITIES

  • NOV 5: Educational Seminar - Wellness and Mental Health in Hospitality, Metro Detroit, MI
  • NOV 12: Power Hour at Visit Detroit, Detroit, MI

DECEMBER

SALES ACTIVITIES

  • DEC 9-12: National Coalition of Black Meeting Professionals Annual Conference, Louisville, KY
  • TBD: CONNECT DC Conference, TBD
  • TBD: Association Forum Holiday Showcase, Chicago, IL
  • TBD: Conference Direct: CEO Summit, TBD

SERVICES ACTIVITIES

  • TBD: Visit Detroit Open House, Detroit, MI
  • TBD: Chairman’s Event / Full Board Dinner, Metro Detroit, MI

SPORTS ACTIVITIES

  • TBD: Sports ETA International Sales Mission, Lausanne, Switzerland
  • TBD: Big Ten Football Championship Game, Indianapolis, IN
  • TBD: NCAA Women's Volleyball, Columbus, OH

2024 Visit Detroit TOURISM AND CONVENTION SALES MARKETING PLAN

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