Overview
Blake's Hard Cider will be hosting an exclusive, ticketed sneak-peek launch party on Thursday, Sept. 24, to celebrate the debut of its new product, American Haze, exactly one week before its official Oct, 1 retail release. The event marks the public kickoff of BHC’s overall brand repositioning toward a premium, less sweet, apple-forward flavor profile rooted in rich orchard heritage.
WHAT: A nostalgic, '90s-style American tailgate celebration taking over Blake’s Orchard and Cider Mill.. Attendees will get an exclusive first taste of American Haze on tap, a commemorative American Haze glass + first pint, food, enjoy a live band, line dancing, and purchase cases to take home ahead of the official retail launch.
WHO:
Representatives and cider makers from Blake's Hard Cider
Live band performances featuring line-dancing instruction by Jen/Ergy
A mascot-style 'Cowboy Can' character on-site for guest engagement
WHEN:
Date: Thursday, Sept. 24
Time: 6 – 11 p.m.
WHERE:
Blake's Orchard & Cider Mill (Tasting Room,Tent, and Patio)
17985 Armada Center Road, Armada, MI 48005
Admission
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