Sales and Marketing Segment: Detroit Sports Commission

Objectives

  • Market the metro Detroit region as a premier destination for amateur and professional sporting events
  • Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community

 

Ryan Marketing Group Technologies

Strategies

  • Business Retention – Successfully host NCAA Men’s Basketball and Division II Women’s Golf Championship in 2021
  • Focus on sport disciplines that allow for social distancing and executive order guidelines during the pandemic
  • Continue targeted approach to National Olympic Sport event opportunities to include volleyball, combat, and strength sports
  • Renewed focus on strong regional sports DNA
  • Continue to research e-sports opportunities and evaluating their impact
  • Emphasis on inviting Big Ten college influencers to Detroit when visiting Ann Arbor/East Lansing
  • Expand DSOC role to include committees to assist in supporting staff efforts
  • Market the region as a premier sports event destination through DSC website, social media, and other media outlets
  • Continue to increase visibility and brand equity of the DSC and its mission/successes on the local community
  • Increase sales efforts to include more virtual opportunities