Sales and Marketing Segment: Detroit Sports Commission

Objectives

  • Market the metro Detroit region as a premier destination for amateur and professional sporting events
  • Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community

 

Strategies

  • Targeted emphasis on national Olympic sport event opportunities
  • Targeted emphasis on LGBTQ and e-sports event opportunities
  • Continued development of international opportunities
  • Collegiate strategy to include NCAA Championship bids and other conference events
  • Continue “scorecard” to measure results of DSC-hosted events
  • Continue to increase visibility and brand equity of the DSC and its mission/successes on the local community
  • Direct sales efforts to include personal sales calls, telemarketing, industry conference and trade shows, site visits and bid presentations
  • Market the region as a premier sports event destination through DSC e-newsletter, website and social media
  • Continue to strengthen relationships with local associations, universities and facilities that are partners in our efforts