Objectives
- Market the metro Detroit region as a premier destination for amateur and professional sporting events
- Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community
Strategies
- Targeted emphasis on national Olympic sport event opportunities
- Targeted emphasis on LGBTQ and e-sports event opportunities
- Continued development of international opportunities
- Collegiate strategy to include NCAA Championship bids and other conference events
- Continue “scorecard” to measure results of DSC-hosted events
- Continue to increase visibility and brand equity of the DSC and its mission/successes on the local community
- Direct sales efforts to include personal sales calls, telemarketing, industry conference and trade shows, site visits and bid presentations
- Market the region as a premier sports event destination through DSC e-newsletter, website and social media
- Continue to strengthen relationships with local associations, universities and facilities that are partners in our efforts
