Detroit Sports Commission

The Detroit Sports Commission's 2023 marketing plan outlines strategies for attracting and hosting major sporting events in the Detroit area.

Strategies for 2023:

  • Engage in the upcoming NCAA bid cycle for the 2027–2031 Championships.
  • Focus on new venues in the region for opportunities to grow suburban business.
  • Successfully execute and service 2023 calendar of events.
  • Begin planning for significant calendar of events in 2024 (NFL Draft, NCAA Regional Basketball, NCAA Women’s Bowling,
  • Maintain visibility with key influencers and decision-makers including NCAA, Big Ten, NFL, and others.
  • Increase visibility and brand equity of the DSC and its mission/successes on the local community.

2023 Visit Detroit TOURISM AND CONVENTION SALES MARKETING PLAN

Marketing Segment:

Leisure

Public Relations

Sales and Marketing Segment:

Domestic Group Tour

International

Conventions/Meetings

Detroit Sports Commission

Activity Calendar

PDF Resources:

Download a PDF of the complete 2023 Tourism and Convention Sales Marketing Plan

Detroit Safety Study

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