Objectives
- Market the metro Detroit region as a premier destination for amateur and professional sporting events
- Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community
Strategies
- Business Retention – Successfully host NCAA Men’s Basketball and Division II Women’s Golf Championship in 2021
- Focus on sport disciplines that allow for social distancing and executive order guidelines during the pandemic
- Continue targeted approach to National Olympic Sport event opportunities to include volleyball, combat, and strength sports
- Renewed focus on strong regional sports DNA
- Continue to research e-sports opportunities and evaluating their impact
- Emphasis on inviting Big Ten college influencers to Detroit when visiting Ann Arbor/East Lansing
- Expand DSOC role to include committees to assist in supporting staff efforts
- Market the region as a premier sports event destination through DSC website, social media, and other media outlets
- Continue to increase visibility and brand equity of the DSC and its mission/successes on the local community
- Increase sales efforts to include more virtual opportunities
