Sales and Marketing Segment: Detroit Sports Commission

Strategies

• Identify opportunities to bid Olympic trial events in advance of 2024 Olympic Games
• Successfully host NCAA Division I Wrestling Championships and Division II Men’s Golf Championships
• Work with new DSOC chair to grow roster and strategy for future major event opportunities
• Evaluate major bids to include 2025 World Figure Skating Championships and 2026 World Junior Hockey Championships
• Maintain visibility with key influencers and decision makers including NCAA, Big Ten, NFL and others
• Increase visibility and brand equity of the DSC and its mission/successes on the local community
• Re-evaluate measurements for results of DSC hosted events
• Consider agency to add bandwith to our marketing and social media efforts to tell story nationally
• Return to full compliment of industry conferences, shows, and sales trips