Marketing Segment: Public Relations | Visit Detroit

Marketing Plan

Each year we share the Visit Detroit marketing plan, which includes our departmental objectives and strategies.

Strategies for 2023

Continue media hosting, tradeshow attendance, regional media visits, and other PR efforts that ensure Metro Detroit’s tourism product remains prominent in 2023
Identify and implement new PR initiatives that tell new, engaging stories about Detroit to keep national attention focused on the region
Promote new and improved tourism products through the region – Ford House, Motown Museum
Promote the variety of meeting venue options in the suburbs and downtown

TRADE

Host individual trade publications on an ongoing basis
Work with sales clients to promote their events to increase attendance
“Leverage advertising partnerships for value-added editorial in trade publications”
Support sales in promoting upcoming meetings through the “Detroit Wins” campaign
Attend hotel and attraction openings and renovations to promote a new product to trade press

LEISURE

Attend and exhibit at travel media tradeshows to reach leisure travel editors including the Society of American Travel Writers, Midwest Travel Journalists Association, TravMedia International Media Marketplace, IPW Media Marketplace
Host relevant journalists throughout the year and broaden the base to include bloggers and other
digital influencers
Host a media fam around new products in the region: Ford House, Motown, new boutique hotels
Improve local media awareness through partnerships at events such as Hometown Tourist Day
Partner with Travel Michigan on media events out of town
Encourage LGBT publications to write about local product

2023 Visit Detroit TOURISM AND CONVENTION SALES MARKETING PLAN

Marketing Segment:

Public Relations

Sales and Marketing Segment:

Domestic Group Tour

Conventions/Meetings

Detroit Sports Commission

Activity Calendar

PDF Resources:

Download a PDF of the complete 2023 Tourism and Convention Sales Marketing Plan

Detroit Safety Study

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