Marketing Segment: Public Relations

STRATEGIES for 2022

  • Continue media hosting, tradeshow attendance, regional media visits and other PR efforts that ensure Metro Detroit’s tourism product remains prominent in 2022
  • Identify and implement new PR initiatives that tell new, engaging stories about Detroit to keep national attention focused on the region
  • Promote new and improved tourism product through region – Ford House, Motown Museum
  • Promote the variety of meeting venue options in the suburbs and downtown

TRADE

  • Host individual trade publications on an ongoing basis
  • Work with sales clients to promote their events to increase attendance
  • “Leverage advertising partnerships for value added editorial in trade publications”
  • Support sales in promoting upcoming meetings through “Detroit Wins” campaign
  • Attend hotel and attraction openings and renovations to promote new product to trade press

LEISURE

  • Attend and exhibit at travel media tradeshows to reach leisure travel editors including Society of American Travel Writers, Midwest Travel Journalists Association, TravMedia International Media Marketplace, IPW Media Marketplace
  • Host relevant journalists throughout year and broaden base to include bloggers and other
    digital influencers
  • Host a media fam around new product in region: Ford House, Motown, new boutique hotels
  • Improve local media awareness through partnerships at events such as Hometown Tourist Day
  • Partner with Travel Michigan on media events out of town
  • Encourage LGBT publications to write about local product