Marketing Segment: Public Relations

STRATEGIES

  • Continue media hostings, trade show attendance, regional media visits and other PR efforts that ensure metro Detroit’s tourism product remains prominent in 2020
  • Identify and implement new PR initiatives that tell new, engaging stories about Detroit to
    keep national attention focused on the region
  • Promote the newest product downtown — new hotels, economic development, attractions
    and restaurants
  • Promote the variety of meeting venue options in the suburbs and downtown

TRADE

  • Host individual trade publications on an ongoing basis
  • Leverage relationship with Crain’s Homecoming event to encourage ex-pats and local
    organizations to hold their meeting in Detroit
  • Leverage advertising partnerships for value added editorial in trade publications.
  • Attend hotel and attraction openings and renovations in order to promote new product to
    trade press

LEISURE

  • Attend and exhibit at travel media trade shows to reach leisure travel editors, including Society of American Travel Writers, Midwest Travel Journalists Association, TravMedia Marketplace, North American Travel Journalists, Travel Media Showcase, Discover America Toronto, IPW Media Marketplace
  • Host relevant journalists throughout year and broaden base to include bloggers and other digital influencers
  • Host a media familiarization tour in June around the North American International Auto Show, focusing on the new show, new developments and restaurants
  • Host a Detroit/Windsor media familiarization tour in the fall in collaboration with Tourism Windsor targeting Canadian media that focuses on shopping and offerings in the suburbs
  • Improve local media awareness through partnerships at events such as Hometown Tourist Day
  • Partner with Windsor CVB on media booth at Chevrolet Detroit Grand Prix
  • Partner with Travel Michigan on media events out of town
  • Repeat and expand Hometown Tourist Day in Campus Martius Park and continue working
    with print/radio and broadcast partners
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