STRATEGIES for 2022
- Continue media hosting, tradeshow attendance, regional media visits and other PR efforts that ensure Metro Detroit’s tourism product remains prominent in 2022
- Identify and implement new PR initiatives that tell new, engaging stories about Detroit to keep national attention focused on the region
- Promote new and improved tourism product through region – Ford House, Motown Museum
- Promote the variety of meeting venue options in the suburbs and downtown
TRADE
- Host individual trade publications on an ongoing basis
- Work with sales clients to promote their events to increase attendance
- “Leverage advertising partnerships for value added editorial in trade publications”
- Support sales in promoting upcoming meetings through “Detroit Wins” campaign
- Attend hotel and attraction openings and renovations to promote new product to trade press
LEISURE
- Attend and exhibit at travel media tradeshows to reach leisure travel editors including Society of American Travel Writers, Midwest Travel Journalists Association, TravMedia International Media Marketplace, IPW Media Marketplace
- Host relevant journalists throughout year and broaden base to include bloggers and other
digital influencers - Host a media fam around new product in region: Ford House, Motown, new boutique hotels
- Improve local media awareness through partnerships at events such as Hometown Tourist Day
- Partner with Travel Michigan on media events out of town
- Encourage LGBT publications to write about local product