Sales and Marketing Segment: International

Strategies

  • Implement an integrated plan to market metro Detroit to the international traveler, trade media and tour operators, to incrementally increase travel to this destination from international markets. Target markets are UK, Germany, and Canada
  • Invest in the UK and Germany on Detroit focused initiatives through in market agencies to create marketing and PR events, target specific media outlets and niche tour operators for promotions

ADVERTISING

  • Participate in Brand USA to co-op advertising program to drive visitation from international markets. Focus on UK, Germany and Canada
  • Collaborate with Travel Michigan on co-op advertising initiatives

PUBLIC RELATIONS

  • Support Travel Michigan, Delta Air Lines efforts to attract familiarization (FAM) tours for
    both international trade and media
  • Host individual international media with customized itineraries throughout the year
  • Leverage Board of Directors position on US Travel to identify opportunities to further increase visibility of metro Detroit

TRADE SHOWS/MISSIONS

  •  Attend receptive operator shows in New York and Los Angeles to promote Detroit product
  • Attend sales focused events in the UK and Germany, including participation in two major shows: ITB Germany and WTM London and two sales missions to same markets
  • Attend IPW to meet individually with travel professionals to create and promote Detroit