Sales and Marketing Segment: International

Strategies

  • Keep Detroit top of mind to our markets in Europe by implementing a strictly digital plan to maintain awareness

ADVERTISING

  • Support Great Lakes USA in promotion of Detroit on in-county websites

PUBLIC RELATIONS

  • Support Travel Michigan, Airline Partners and Great Lakes USA efforts to attract familiarization tours for both international trade and media
  • Host individual international media with customized itineraries throughout the year
  • Leverage Board of Directors position on US Travel to identify opportunities to further increase visibility of metro Detroit

TRADE SHOWS/MISSIONS

  • Attend IPW through participation of the Travel Michigan Booth to meet individually with travel professionals to promote Detroit