Strategies
- Learn more about group tour operators’ behaviors and identify opportunities to engage with them
ADVERTISING
- American Bus Association speaking/sponsorship opportunities
- Paid search/LinkedIn advertising utilized to test/learn how to influence group tour operators
INTEGRATED
- Integrate digital marketing and social media efforts into tour segment when appropriate
- Expand content to include specialized Detroit experiences curated by visitdetroit.com
TRADE SHOWS
- Attend the following trade shows: National Tour Association, American Bus Association, Ontario Motor Coach Association, Heartland Travel Showcase, NTA Contact and Midwest Marketplace
- Develop relationships and promote tour to domestic receptive tour operators through trade shows, familiarization tours, sponsorships and memberships as appropriate