Strategies
- Continue to collaborate with partners from around the state to create compelling itineraries to market to tour operators
- Provide marketing support to assist in securing tour groups coming to metro Detroit
- Research domestic tourism market to identify the experiences travelers desire on a tour, including desired mode of transportation
- Create tailored tourist experiences for different demographics, not limited to group travel
- Identify trade shows, advertising, and other opportunities to promote the domestic tour effort
- Assist with the planning for the American Bus Association Marketplace Advertising
- Utilize targeted media outlets to promote metro Detroit as a desired tour destination
- Place strategic advertising and promotion as necessary to promote to specific markets
- Continue to include digital with successful print programs
INTEGRATED
- Integrate digital marketing and social media efforts into tour segment when appropriate
TRADE SHOWS
- Attend the following tradeshows: National Tour Association, American Bus Association, Ontario Motor Coach Association and Heartland Travel Showcase
- Re-establish relationships and promote destinations and events to domestic tour operators through tradeshows, FAM tours, sponsorships, and memberships