Sales and Marketing Segment: Domestic Group Tour

Strategies

  • Learn more about group tour operators’ behaviors and identify opportunities to engage with them

ADVERTISING

  • American Bus Association speaking/sponsorship opportunities
  • Paid search/LinkedIn advertising utilized to test/learn how to influence group tour operators

INTEGRATED

  • Integrate digital marketing and social media efforts into tour segment when appropriate
  • Expand content to include specialized Detroit experiences curated by visitdetroit.com

TRADE SHOWS

  • Attend the following trade shows: National Tour Association, American Bus Association, Ontario Motor Coach Association, Heartland Travel Showcase, NTA Contact and Midwest  Marketplace
  • Develop relationships and promote tour to domestic receptive tour operators through trade shows, familiarization tours, sponsorships and memberships as appropriate