Sales and Marketing Segment: Domestic Group Tour

 

City Tour walking tour group

Strategies

  • Learn more about Group Tour Operators behavior and identify opportunities to engage with them virtually and face to face

 

ADVERTISING

  • Advertise in Group Tour platforms that include print and digital assets to stay top of mind to a group tour operator

 

INTEGRATED

  • Integrate digital marketing and social media efforts into tour segments when appropriate

 

TRADE SHOWS

  • Attend the following trade shows: National Tour Association, American Bus Association, Ontario Motor Coach Association and heartland Travel Showcase