Objectives
- Host a domestic tourism familiarization tour to highlight experiences for domestic tours
- Continue to collaborate with partners from around the state to create compelling itineraries to market to tour operators
- Provide marketing support to assist in securing tour groups coming to metro Detroit
- Research domestic tourism market to identify the experiences travelers desire on a tour, including desired mode of transportation
- Create tailored tourist experiences for different demographics, not limited to group travel
- Identify trade shows, advertising and other opportunities to promote the domestic tour effort
Strategies
ADVERTISING
- Utilize targeted media outlets to promote metro Detroit as a desired tour destination
- Place strategic advertising and promotion as necessary to promote to specific markets
- Continue to include digital with successful print programs
INTERACTIVE
- Integrate digital marketing and social media efforts into tour segment when appropriate
- Expand content to include specialized Detroit experiences curated by visitdetroit.com
TRADE SHOWS
- Attend the following trade shows: National Tour Association, American Bus Association, Ontario Motor Coach Association, Heartland Travel Showcase, NTA Contact and Midwest Marketplace
- Develop relationships and promote tour to domestic receptive tour operators through trade shows, familiarization tours, sponsorships and memberships as appropriate
