Sales and Marketing Segment: Domestic Group Tour

 

City Tour walking tour group

Strategies

  • Continue to collaborate with partners from around the state to create compelling itineraries to market to tour operators
  • Provide marketing support to assist in securing tour groups coming to metro Detroit
  • Research domestic tourism market to identify the experiences travelers desire on a tour, including desired mode of transportation
  • Create tailored tourist experiences for different demographics, not limited to group travel
  • Identify trade shows, advertising, and other opportunities to promote the domestic tour effort
  • Assist with the planning for the American Bus Association Marketplace Advertising
  • Utilize targeted media outlets to promote metro Detroit as a desired tour destination
  • Place strategic advertising and promotion as necessary to promote to specific markets
  • Continue to include digital with successful print programs

INTEGRATED

  • Integrate digital marketing and social media efforts into tour segment when appropriate

TRADE SHOWS

  • Attend the following tradeshows: National Tour Association, American Bus Association, Ontario Motor Coach Association and Heartland Travel Showcase
  • Re-establish relationships and promote destinations and events to domestic tour operators through tradeshows, FAM tours, sponsorships, and memberships