Sales and Marketing Segment: Domestic Group Tour

 

Objectives

  • Host a domestic tourism familiarization tour to highlight experiences for domestic tours
  • Continue to collaborate with partners from around the state to create compelling itineraries to market to tour operators
  • Provide marketing support to assist in securing tour groups coming to metro Detroit
  • Research domestic tourism market to identify the experiences travelers desire on a tour, including desired mode of transportation
  • Create tailored tourist experiences for different demographics, not limited to group travel
  • Identify trade shows, advertising and other opportunities to promote the domestic tour effort

 

 

Strategies

ADVERTISING

  • Utilize targeted media outlets to promote metro Detroit as a desired tour destination
  • Place strategic advertising and promotion as necessary to promote to specific markets
  • Continue to include digital with successful print programs

INTERACTIVE

  • Integrate digital marketing and social media efforts into tour segment when appropriate
  • Expand content to include specialized Detroit experiences curated by visitdetroit.com

TRADE SHOWS

  • Attend the following trade shows: National Tour Association, American Bus Association, Ontario Motor Coach Association, Heartland Travel Showcase, NTA Contact and Midwest Marketplace
  • Develop relationships and promote tour to domestic receptive tour operators through trade shows, familiarization tours, sponsorships and memberships as appropriate