Marketing Segment: Public Relations

The Detroit Metro Convention & Visitors Bureau's 2023 marketing plan outlines strategies for promoting Detroit as a tourism destination through public relations efforts.

Strategies for 2023

  • Continue media hosting, tradeshow attendance, regional media visits, and other PR efforts that ensure Metro Detroit’s tourism product remains prominent in 2023
  • Identify and implement new PR initiatives that tell new, engaging stories about Detroit to keep national attention focused on the region
  • Promote new and improved tourism products through the region – Ford House, Motown Museum
  • Promote the variety of meeting venue options in the suburbs and downtown

TRADE

  • Host individual trade publications on an ongoing basis
  • Work with sales clients to promote their events to increase attendance
  • “Leverage advertising partnerships for value-added editorial in trade publications”
  • Support sales in promoting upcoming meetings through the “Detroit Wins” campaign
  • Attend hotel and attraction openings and renovations to promote a new product to trade press

LEISURE

  • Attend and exhibit at travel media tradeshows to reach leisure travel editors including the Society of American Travel Writers, Midwest Travel Journalists Association, TravMedia International Media Marketplace, IPW Media Marketplace
  • Host relevant journalists throughout the year and broaden the base to include bloggers and other
  • digital influencers
  • Host a media fam around new products in the region: Ford House, Motown, new boutique hotels
  • Improve local media awareness through partnerships at events such as Hometown Tourist Day
  • Partner with Travel Michigan on media events out of town
  • Encourage LGBT publications to write about local product

2023 Visit Detroit TOURISM AND CONVENTION SALES MARKETING PLAN

Marketing Segment:

Leisure

Public Relations

Sales and Marketing Segment:

Domestic Group Tour

International

Conventions/Meetings

Detroit Sports Commission

Activity Calendar

PDF Resources:

Download a PDF of the complete 2023 Tourism and Convention Sales Marketing Plan

Detroit Safety Study

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